【正文】 1 / 302 / 30Microsoft Corporation15700 NE 39th St Redmond, WA 98052USAMr. GatesMicrosoft Corporation15700 NE 39th St Redmond, WA 98052USADear Mr. BallmerAttached is the report you request on 14 May analyzing the viability of the business opportunity. We have done a lot of research on making our marketing plan.The report provided details on the processes that we analyzing the viability of the business opportunity and the remendations how we can improve our products.Our report proved that the China market is suitable for Microsoft to enter into. And Microsoft needs to take advantage of the good environment around it. Microsoft Cooperation has more advanced technologies than the other petitors so that there are seldom petitors can defeat Microsoft. However, as a big firm, Microsoft needs to undertake more sociality responsibility to feedback the society.We have analysed the variability through 7 aspects to decide if Microsoft has the advantages to pete with other firms. We have made out a lot of advices in the report for Microsoft to adapt to the situation. We discuss these points in detail in the report.Preparing the report has been valuable and challenging. If you have any question, you can discuss the question with me and I will give a satisfying answer. Yours sincerelyZhou Xiangnan3 / 30A REPORT ON ASSESSING THE VIABILITY OF THE BUSINESS OPPORTUNITY OF MICROSOFT, 2022Prepared for: Mr. BallmerSubmitted: 14 May, 2022,Prepared by: Zhou Xiangnan4 / 30SummaryThis report was missioned by Mr. Ballmer to assess if the China’s environment is suitable for Microsoft Cooperation’s new product to enter into the market of China. The purpose of this report is to help the management in estimating the viability of the business opportunity when Microsoft Corporation intends to sell the Windows 8 operating system in the new market of China. This report provides an assessment of the varieties of environment of China and it also refers to some findings and potential implications Microsoft Cooperation needs to note. After assess the seven varieties of the environment, the report finds that China is suitable for Microsoft Cooperation to enter into to promote Windows 8. The report finds that the economics of China is developing quickly and it provides many opportunities for Windows 8, while the rapidly developing of the economics of will also challenge the position of Windows 8. The political, legal and regulatory environment is not very good for Windows 8 to promote since China has put forward Antitrust Law. What’s more, Microsoft Cooperation has the suspicion of monopolizing the puter system and many other countries have sued Microsoft cooperation for monopolizing this industry which can be provided for China government to sue the Microsoft Cooperation. The social and cultural environments have little effects on the sales of Windows 8 because many people will use the puters. The climate and religions do not obstruct the use of puters. Technological environment will affect the products of Microsoft cooperation greatly. As an IT pany, the development of the technologies can enhance the abilities of creativity. In the Contemporary environmental considerations aspect, Microsoft Cooperation also affects the environment around greatly. So change the traditional way to produce products it necessary for Microsoft Cooperation. Competitive environment shows that Apple and Google are the biggest petitors for the Microsoft Cooperation. The three products all have their own features. Internal evaluation shows that the products of Microsoft Cooperation are more superior to the other two panies’ products.The environment analysis method is applied to use to analyse the many kinds of viabilities of the business opportunity in seven aspects. And the PEST method is also applied to analyse the microenvironment around the firm. Porter’s five forces model is used in the report to analyse the intensity of the market and if Microsoft can survive in the petition. Remendations have been made that, if implemented, should minimise the problems. Microsoft needs to take advantage of the good environment around it. Microsoft Cooperation has more advanced technologies than the other petitors so that there are seldom petitors can defeat Microsoft. In addition, as a big firm, Microsoft needs to undertake more sociality responsibility to feedback the society. Thank you for providing us the opportunities to work with you on this program. We 5 / 30will be glad to discuss any questions if you have.6 / 30TABLE OF CONTENTS pageSummary……………………………………………………………………………………………4.................................................................................................................................8 Authorisation and Aim of the Report...................................................................................8 limitations ............................................................................................................................8 Scope....................................................................................................................................8 Background ................................................................................................................................9 Background of Microsoft Corporation.................................................................................9 of the Windows 8 Operating System................................................................9 Choose China .............................................................................................................10 Environment Analysis .............................................................................................................11 Economic Environment