【正文】 Analysis ......................................................................................11 of Market Development .................................................................................11 Macroeconomic Conditions ....................................................................................11 Size Analysis ...............................................................................................11 Findings and Potential Implications........................................................................12 Political, Legal and Regulatory Environments Analysis ...................................................13 Political Environment .............................................................................................13 Legal environment ..................................................................................................14 and Potential Implications.........................................................................15 Social and Cultural Environments Analysis ................................................................16 The Social and Cultural Environments Analysis ....................................................16 Findings and Potential implications........................................................................17 Technological Environment Analysis................................................................................17 Technological Environment Analysis.....................................................................17 and Potential implications.........................................................................18 Environmental Considerations Analysis.....................................................19 Environmental Considerations Analysis..........................................19 and Potential implications.........................................................................20 Competitive environment analysis.....................................................................................20,1 Introduction of Competitive environment ..............................................................21 analysis ......................................................................................................21 petitors .............................................................................................22 Internal evaluation .............................................................................................................23 View of the Firm............................................................................23 Competitive strength assessment ............................................................................23 Conclusion ................................................................................................................................25List of references..............................................................................................................................27AppendicsAppendix 1: Per capita of GNI in China in 2022.............................................................28Appendix 2: Three major industries in China in 2022.....................................................28Appendix 3: Growth rate of GDP of China in 2022 ........................................................28Appendix 4: Balance of payments of China in 2022 .......................................................297 / 30Appendix 5: CPI of China................................................................................................30Appendix 6: Market share of Windows in China in2022 ................................................308 / 30 Authorisation and Aim of the ReportMr. Ballmer requested this report on May 14, 2022. The aim of this report is to help the management in evaluating the viabilities of the business opportunity before Microsoft Corporation intends to sell the Windows 8 operating system in the new market of China. It will also provide some strategies and remendations to minimize the problems of our products. limitations The environments of the market are fickle, so when you receive the report, the report may be not the same as I claim. And my writing English may be not very good. So if you have any question, I am glad to discuss the question with you. Scope The report will assess the viability of the business opportunity of the Windows 8 operation system when Microsoft puts its products in the China market. I will use the environment analysis method to assess the viability of the business opportunity in seven aspects. And I will also make some strategies which will improve our situation and reputation. At last, the report also gives some remendations to improve the situations that the Windows 8 operation system enters into China market. I collect the information from many ways, while the most of information is collects from the inter.9 / 30 BACKGROUND Background of Microsoft CorporationMicrosoft Corporation is the forerunner of the development of the personal puter softwares, and the pany was founded by Bill Gates and Paul Allen in 1975. At present, Microsoft Corporation is the biggest puter software supplier in the word. There are at least 64,000 employers are working for the Microsoft Corporation directly, and the volume of business reached billion dollars in 2022. The main products and services are Windows operating systems, Inter Explorer and Microsoft Office. In 1999, Microsoft began to offer the MSN work instant messaging client program and began to offer Xbox to participate the game terminal Competition in 2022. Nowadays, Microsoft has 7 core businesses: Windows operating systems, Windows server system, Microsoft office, tool development, Microsoft Business Solutions, games and Xbox and Windows Mobile. of the Windows 8 Operating SystemThe Windows 8 operation system is a to