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supplies should include puters and the other valuables besides daily administrative articles. Evaluation and explanation The exit strategy of is as follows: in 2003, it will get listed in the stock market issuing 2 million shares with the estimated market value of US$100,000,000. The seed fund provider who invests US$1,000,000 in 2000 will get 50% of the stocks, namely 1 million shares, which will be worth US$50,000,000 in the exit year 2003, 50 times of the invested amount. The second sum of Venture Capital invests US$5,000,000 in 2001 will get 20% of the stocks, namely 400 thousand shares, which will be worth US$20,000,000 in the exit year 2003, 400% of the invested amount. The third sum of Venture Capital invests US$10,000,000 in 2002 will get 20% of the stocks, namely 400 thousand shares, which will be worth US$20,000,000 in the exit year 2003, 200% of the invested amount. Fund utilization Apart from fixed assets input and advertising expenses, the fund consumption every month is mainly on wages and operating expenses, please refer to the table as follows:200020012002Expenses Per monthUSD33,USD166,USD375, Financial analysis Important hypothesis: industry develops continuously。 Planned staff number: 20 Growth stage: China and foreign countries trade network, July,2001 to June,2002。 on the other hand, sellers will also have in hand the factories’ goods supplying information(price/quality etc.), so that cut down the cost of setting up overseas agencies and marketing promotion。 2) Advertisment ine。 Personal selling Send relative supply/demand information by person to target customers, consequently, the buyer and seller will attract each other very soon. Aftersales service Provide special staff in order to help the factories to deal with trading disputes or quality disputes. Competition analysis Current petition Mainly es from traditional trade channel. In the case of SinoKorean trade, most of the transactions are made through multiple trade panies, and a monopoly situation has been formed. But some OFFER panies still exist and sustain with the mission they get. This is the reason why can also survive. Substitution/Service Comes from the other similar web site and direct selling from the factories, forming the reason why should be established urgently. In this way we can earlier get market share and establish our brand name while our petitors are still hesitating. SWOT analysis Strengths: abundant and swift information, transparent、reasonable and petitive price, the buyer and seller can meet face to face, resulting in high efficiency and low cost. Weaknesses: In the early stage of establishment, it will be somewhat difficult to pete with traditional pany, and it will also need some work to do as to ask for modities supply from the factories(or get offer from them). Opportunities: With the accelerating speed of all kinds of panies surf on internet, the opportunities of those potential customers being found will be more and more, easier and easier, and faster and faster. Threats: Mainly es from the tr