外文翻譯---電子商務(wù)的營(yíng)銷策略-免費(fèi)閱讀
【正文】 隨著在線購(gòu)買者數(shù)量的上升，勢(shì)必會(huì)增加口頭交流的重要性，這有可能引起一些問題。超鏈接允許從另一個(gè)網(wǎng)站直接形成通道來實(shí)現(xiàn)。所短查找網(wǎng)站的時(shí)間將增加顧客的滿意蘇。一些預(yù)算促銷經(jīng)費(fèi)應(yīng)該被用在與分銷商發(fā)展更好的關(guān)系上。這樣做可以讓公司保持同等利潤(rùn)，并且能更有效的管理需求。如果這種產(chǎn)品已接近成熟階段，那么降價(jià)將不會(huì)增加很多利潤(rùn)。價(jià)格在處理電子商務(wù)問題時(shí)，價(jià)格是一個(gè)非常重要的手段。缺乏自動(dòng)化的確阻礙了滿足用戶雪球額度效率和速度。因?yàn)橐恍┎⒉粚儆谒麄冞^錯(cuò)的原因，在線公司正處在不能很好的滿足其客戶的困難時(shí)期。另外，集中宣傳在線購(gòu)買的諸多優(yōu)點(diǎn)對(duì)公司實(shí)現(xiàn)超額銷售也是至關(guān)重要的，在網(wǎng)站上很重要的一點(diǎn)是向消費(fèi)者傳達(dá)在線購(gòu)買的便利，向客戶傳遞你的產(chǎn)品可以方便的活得的弦細(xì)，讓他們明白不再需要站隊(duì)或者與其他用戶打交道，因?yàn)槌３５年?duì)伍或其他顧客都可能是顧客放棄購(gòu)買或減少他們?cè)敢赓?gòu)買的數(shù)量，所以，宣傳在線購(gòu)買的便利性是降低無形性問題的一種好方法。因?yàn)榭蛻舨荒軐?shí)際接觸或感受到相關(guān)的產(chǎn)品，這就增加了消費(fèi)購(gòu)買的防線，所以，降低無形性的奉獻(xiàn)的關(guān)鍵就是要?jiǎng)?chuàng)造一個(gè)有形暗示物使消費(fèi)者能明確識(shí)別。外文文獻(xiàn)與翻譯文獻(xiàn)原文A new marketing strategy for EmerceExploring the ideas of product, place, price and promotion, and applying them to emerce problems is the main focal point of this article part in the success of emerce. There fore, concentrating on these concepts will prove to be of the utmost importance as an emerce provider.ProductOne of the main issues of concern is the in tangibility of purchasing online. The intangibility is caused by not being able to focus on tangible aspects when purchasing online. The customer can’t actually touch of feel a product, which increases the risk of the purchase. The key to reducing intangibility is creating tangible cues that the customer recognizes. Creating a positive brand image will reduce the risk. For example, buying a product that has a quality image will reduce the risk for customers. Companies need to focus on creating a positive and reliable brand name.Stressing the actual or perceived benefits received from the product can also reduce intangibility. Relaying to the customer that they will be very satisfied with the benefits of the product is important. For example, if a pany sales golf clubs online, they want to stress concept that they will hit the ball farther and straighter, which will allow the person to increase their enjoyment when playing golf. Also, focusing on the actual ponents of the product is important. Explaining the benefits of the clubs grip and shaft in the product will also redirect the attention away from the intangible aspects.Focusing on advantages of buying on line is also important for panies to achieve increased sales. On the web site it is important to convey the convenience of buying your product online. Conveying the message that your product is conveniently accessible, lets the customer understand that they don’t need to stand in lines or deal with other customers. Long lines and other customers can keep customers from buying or decrease the amount they are willing to purchase. Explaining the convenience of buying on line is a good way to reduce the problem of intangibility.There are some instances where the convenience of online buying can be diminished. When the customer finally decides to purchase a good it’s important for this transaction to be quick and c
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