【正文】
1. The retention partial position good landscape unit, creates the high price in the later period. (3) Sales opportunity this project the interior trim estimate is needing half year time at present for the present room, two months carry on the sale ahead of time preheating, one may accumulate the customer fully, two may try to find out the market accepts the price objectively, raises for the later period selling price lays the foundation. Must consider extra factor: Policy cycle length。 pare rents and selling price with hongqiao yincheng and xinshikong international business plaza, this two site all got high investment return rates, around 9%11%, so small office in this region have good development future. 2. Service apartment around the project Current this region mainly selling and rent service apartment data sampling Name 長寧貴都 酒店公寓 春天花園 莫奈印象 古北爵士財富 Nature SERVICE APARTMENT 單身公寓 SERVICE APARTMENT SERVICE APARTMENT Management 貴都集團 金馬集團 豪生國際酒店 集團 (中國 ) 東湖集團 Area 5684 m2 5763 m2 5370 m2 4887 m2 Rents 15501800USD/月 ,標間 498 元 /天 37004200RMB/月 16502600USD/月 ,標間 558 元 /天 未定 The first period enters the time 1996 Accessories 兒童樂園、健身房送洗衣服務(wù)、自助洗衣房 室內(nèi)泳池、桑拿、健身房、壁球、網(wǎng)球 商務(wù)中心、健身房 餐飲、美容、休閑、商務(wù)中心 Others 租金中含物業(yè) ,出租率 90%,總套數(shù) 126 套 物業(yè) : 元/m2/月 ,入住宅區(qū)率 65%,總套數(shù) 180 套 租金中含物業(yè) ,出租率 70%,總套數(shù) 464 套 尚未開張 ,總套數(shù) 121 套 Since the Changning area as a result of its unique geographical position, continuously gathered the massive foreigner, and aims at this munity to develop the service apartment market. The service apartment market mainly grew two kinds: A kind by the unmarried apartment primarily, another kind by the hotel type service apartment primarily, both all has the high request to necessary and the peripheral environment. Certainly, 4 the management and operation pany39。 2. In the promotion technique, should emphasize this project “the small family multipurpose multidimensional spaces” the concept. from 12 the product, this project has the multiple attributes, unifies the market, the work is opposite in the housing has many in this region may excavate the space。 Increase marketing promotion investment, approximately for total sales volume 1% (4,500,000 Yuan). Strong selling period Continues selling period Selling out period 。 At present the project peripheral trade mainly by along the street the store primarily, the area division is small, industry condition by the dining, the hardware decoration class majority, is opposite in this case market pattern looked the reference significance is not big, therefore in sample selection, enlargement sampling scope, mainly take some, largescale property bottom shop as reference. through above data, at present nearby this region area in 200400 square meter bottom sh