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【正文】 2020 Pearson Education, Inc. Publishing as Prentice Hall Marketing Logistics and Supply Chain Management Major Logistics Functions Chapter 12 slide 24 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Channel Design Decisions Chapter 12 slide 16 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Channel Behavior and Organization Marketing channel consists of firms that have partnered for their mon good with each member playing a specialized role Channel conflict refers to disagreement over goals, roles, and rewards by channel members ? Horizontal conflict ? Vertical conflict Channel Behavior Chapter 12 slide 8 Copyright 169。Chapter 12 slide 1 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Channel Behavior and Organization Conventional distribution systems consist of one or more independent producers, wholesalers, and retailers. Each seeks to maximize its own profits, and there is little control over the other members and no formal means for assigning roles and resolving conflict. Conventional Distributions Systems Chapter 12 slide 9 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Channel Design Decisions ? Targeted levels of customer service ? What segments to serve ? Best channels to use ? Minimizing the cost of meeting customer service requirements Setting Channel Objectives Chapter 12 slide 17 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Marketing Logistics and Supply Chain Management ? How many ? What types ? Location ? Distribution centers Warehousing Decisions Chapter 12 slid
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