analyzingthemarketingenvironment-免費(fèi)閱讀
【正文】 2020 Pearson Education, Inc. Publishing as Prentice Hall The Company’s Macroenvironment Natural environment involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities ? Trends – Shortages of raw materials – Increased pollution – Increase government intervention – Environmentally sustainable strategies Natural Environment Chapter 3 slide 16 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall The Company’s Microenvironment Help the pany to promote, sell and distribute its products to final buyers Marketing Intermediaries Chapter 3 slide 8 Copyright 169。Chapter 3 slide 1 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall The Company’s Microenvironment Resellers Physical distribution firms Marketing services agencies Financial intermediaries Types of Marketing Intermediaries Chapter 3 slide 9 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall The Company’s Macroenvironment Technological Environment ? Most dramatic force in changing the marketpla
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