【正文】 鏤空：設(shè)計(jì)者們?cè)谕鎯鹤矫圆亍：芏嗍虑樾枰覀兊年P(guān)注，于是我們系起絲帶，然而，我們似乎應(yīng)該意識(shí)到，絲帶已經(jīng)被我們?yōu)E用，眼下，需要來(lái)一個(gè)清理整頓了。這些視覺(jué)幻像通常是線(xiàn)性的，里面有個(gè)埃舍爾怪圈挑在戰(zhàn)我們視覺(jué)的的生理機(jī)能。 在給公司的深度或者廣度（多樣化）唱贊歌的時(shí)候，矜持顯然是多余的，于是重疊、透 明這些要素，各自抖擻精神，披掛上陣。這是一種并沒(méi)有被大肆宣揚(yáng)的效果，然而卻在吸引顧客眼球上表現(xiàn)不俗。然而，就像標(biāo)記弧線(xiàn)之于 CMYK 一樣，很多限制也早已無(wú)關(guān)緊要。而消逝的圓點(diǎn)運(yùn)用的手法讓我們聯(lián)想起了 1984 年洛杉磯奧運(yùn)會(huì)上 Robert Miles 的那個(gè)星轉(zhuǎn)斗移的夢(mèng)幻場(chǎng)景，雖然盛況已去，然而后繼的標(biāo)記設(shè)計(jì)者們一直沒(méi)有放棄這個(gè)夢(mèng)想，那些揮舞的標(biāo)志，都在大聲宣揚(yáng)：看吧，我在動(dòng)！ 花 +枝招展 15 我們不妨設(shè)想一下，如果你給一個(gè)標(biāo)志澆上水，讓它撒滿(mǎn)陽(yáng)光，它會(huì)抽出什么樣的芽、開(kāi)處什么樣的 花，結(jié)出什么樣的奇異的果實(shí)？而這些或許異想天開(kāi)的想法，可能就是去年Embellish 趨勢(shì)的進(jìn)一步演化，或者它會(huì)變成另外一個(gè)更大趨勢(shì)的子集。 同心，同心 我們?cè)?jīng)用我們以前界定的標(biāo)志類(lèi)型給給幾百個(gè) 的標(biāo)志歸類(lèi)，這是一項(xiàng)有趣的嘗試，我們找到了一些標(biāo)志的蹤跡，然而，有相當(dāng)數(shù)量的一批標(biāo)志是無(wú)法在以前的種類(lèi)中找到依循的，這就是我們所說(shuō)的 “ 同心 ” 組。但是光源處仍是一束主光，或者知識(shí)源在發(fā)揮作用。各環(huán)的形狀、位置、張弛都有背后的含義。 雙螺旋 脫氧核糖核酸，單 聽(tīng)這個(gè)繞口的名字，大概沒(méi)有人會(huì)認(rèn)為它能對(duì)設(shè)計(jì)產(chǎn)生什么影響，然而，如果你說(shuō)它的俗名 DNA，情況就完全相反了。由于公眾對(duì)媒體的控制越來(lái)越大 拍拍這個(gè)，傳傳那個(gè)，這邊博客一下，那邊谷歌一陣，人們已經(jīng)不再 滿(mǎn)足于擺在眼前的單一模式，人們胸中有話(huà)，而且不吐不快。 一個(gè)設(shè)計(jì)，關(guān)鍵部位的細(xì)節(jié)就要把誤差降到最低，否則差之百，失之千里。s Army Client: The Electric Company 3D For years, logos have been taking on more dimensional characteristics as they have bee 9 puffier, reflective, or glassine. But in general, these are more of an affected surface treatment, as opposed to an allout Here39。ve started looking for this concept, you will see it everywhere–including in other categories within this report. With very few exceptions, these logos are made out of a series of dots either ascending or descending in scale consecutively. Most of these logos depict motion to help advance their message. Imagine using this language as a shorthand for static animation. It39。s eye. Firm: Zed+Zed+Eye Creative Communications Client: Ebert Pool Construction Firm: FutureBrand Client: Pure Tasmania Firm: Sebastiany Branding Client: Caf233。s largest integrated fiber businesses, most succinctly laid claim to this look in 2021 with the rings of innovation designed by Enterprise IG. It39。s easy to imagine the global aspect of the pany and the interlinking products and efforts with the bisecting fiber like rings. (though to the public or an untrained eye, this may well look like a random assembly of rubber bands in your top desk drawer). This is a trend that connects directly to directions from previous years–Natural Spirals and Cave Rings, specifically. This is chaos and geometry ing together. These linking rings tend to express the concept of a collective of product, employees, panies, or divisions that work together as a larger whole. They may appear to have varying degrees of autonomy or flexibility based on the tightness or shape of their configurations. Color 3 is generally the marker that defines individuality, but it also helps us grasp the concept of the whole being greater than the sum of the parts. Firm: Koch Creative Group Client: MBM Study 5 Firm: Substrate Client: Zilo Firm: Grafikonline Client: Guba Firm: Enterprise IG Client: Invista Radiance Not since the introduction of dayglow ink has there been this kind of illumination in the design industry. The brilliance of light is pervasive, and it seems to have found new ways to manifest itself. Radiance es from the sun, but it is also beaming from water, pearls, books, and even the XBox in an alien sort of way. The diversity of application ranges broadly from transparent overlays, gradients, and reflections, to lens flares, and animation. These marks have a certain warmth that conveys fort not to dissimilar from the light at the end of the tunnel. This glow may bee more prevalent as we try to convey optimism, purity, warmth or escape. But the fallback position for this much wattage is still a guiding light or source of knowledge. Firm: Cato Purnell Partners Client: Skywest Airlines Firm: Gardner Design Client: The Center Firm: LandDesign Client: Sunhaven Firm: Siegel+Gale Client: SunTrust Eco Smart The loudest drum for the corporate world to stay in step with continues to be sustainability. In one form or another, our ecological welfare has been the crux of a trend in every report LogoLounge has released. The fact that we are still reporting its influence is not an agenda but is testament to the sustainability of sustainability. These Eco Smart identities are simply getting smarter. Trees and leaves are still there, but the application has taken a more intelligent approach. It could be that some prior adopters of green identities were merely giving lip service to the cause. It39。 ao Lar Firm: Cato Purnell Partners Client: Flower Factory Pseudo Crest Mix a little noseintheair, overly stodgy, family coat of arms with a sharp tongueinthecheek, Napoleon Dynamite liger, and you have something that approximates a Pseudo Crest. These are fun, and packed with detail that sticks it to the man at every opportunity. For the high school and college market, Jason Schulte39。s basically the Eadweard Muybridge stopmotion freezeframesturnedlogo, except each earlier frame is a bit dimmer or smaller than the next. As we feel more pelled to explain motionrelated concepts in a unique fashion, we will discover new visual language that will help us achieve this. In previous reports, we discussed the use of less traditional techniques to define motion, including, Blur, Dot Fuzz, and Blow out. Descending Dots rely on vector edge graphics to achieve their effect, much as Robert Miles Runyon used stripes to help define his Stars in Motion for the 1984 Los Angeles Olymp