【正文】 Our goal is to be a destination store for visitors and a resource for locals seeking healthy beverage, nice relaxation place, new experiences, and knowledge of tea and Chinese culture. With the passion of building a successful tea house, we set up our four objectives in the ing three years. The first one is to obtain a minimum of 2021 regular customers in Miami market the first year of operation. The second one is to achieve first year’s sales about $300,000. The third one is to maintain an average gross margin of 70% percent. The last one is to produce a reasonable profit by the end of the third year of operation. Page 4 of 31 Industry overview The . tea industry is currently experiencing a period of rapid growth. As long as the environment for teas continues to thrive due to favorable trends, the market could reach $10 billion in sales by 2021. The tea market is currently fast developing in big city like Miami. Many locals and sophisticated tourists looking for a cup of tea with high quality will be willing to drive up to five miles to reach our place and enjoy the “teahouse experience” and knowledgeable service. In Miami, our potential customer includes local residents, socializers, business men and tourists. We can easily generate sales from existing mitted tea lovers by attracting them the quality of our products and services. Marketing to the much larger local groups who are not yet familiar with premium teas will emphasize on the health benefit of tea, pleasing “teahouse experience” and our prestigevalue. Sales to tourists rely on the high visibility of our location, the quaint charm of Miami, and promotional efforts with other local businesses. Coffee used to be the most popular everyday drink for Americans. However, in recent years, tea is gaining popularity and more people are drinking tea in the mornings as a substitute for coffee. Tea is being consumed throughout the day。 while for red tea taster, some acidic fruits will brighten the cup. Tea and dim sum bo We offer bination of tea and dim sum creatively. The choices in a bo will have well matched tastes, nutrition and health benefits, so that our customer will acknowledge higher level of satisfaction. For instants, the hint of sweetness in honey cake will perfectly balance the aroma taste of oolong, while both ingredients have strong diuretic effect which will be an ideal bo for people with diabetes concern. Tea accessories Tea accessories include specialty teapots and sets, decorative tea tins and tea wares, art of tea books, and various tearelated gifts. Personalized service Page 7 of 31 Our strategy will be to offer the best, unique and most highly personalized service in the marketplace we serve. Especially being a very small, owneroperated pany, we intend to use this to our advantage to be absolutely certain that every one of our customers receives excellent service. We will go out of our way to make sure that our customers know that they truly matter to us. We intend to be very flexible in the way we provide service and to do whatever we can to acmodate our customer’s needs. Employees who deal with customers will be carefully trained and will be given wide latitude for insuring that customers are always satisfied. Tearelated events Except the products that we provide in our teahouse, we also provide some traditional Chinese show, such as the tea ceremony show, which show you how to prepare the tea brewing procedures and how to enjoy the tasting process. Marketing plan Market size analysis Basically, anyone who looking for a nice, pleased place for refreshing or enjoy healthy beverage and delicious food or looking for a peaceful and fortable environment with friends and families will be considered as a potential customer. Our target market is aiming at the middleclass level people from any age and esthetic groups, who are interested in Chinese tea and culture or who are care about their health and prefer a healthy drink at anytime of the day. Locals According to the US Census in 2021, Miami’s population is 362,470, with %, or more than 220,000, are between the ages of 25 and 75 our target age group. However, the level of acceptance of our products and services might be limited by a few aspects, such as the upscale products line, preexisting brand or products loyalty, and geographic accessibility. Taking these factors into consideration, we estimate our target market is therefore 1/5 of the population, which is roughly 44,000 people. Tourists and leisure visitors The Greater Miami Convention amp。s occupancy rate of percent grew percent, which made it the fifthhighest in the nation. Tourist dollars aren39。 and 3), to educate potential customers as to what a teahouse is, what is real “teahouse experience”, and why it is so wonderful. These three tasks will be achieved through our effective marketing strategy. Our marketing strategy will be focused on advertising in local media, the major metro paper, magazines, and the World Wide Web. Local media advertising on a regular schedule can help us to build up the sense of healthy tea beverage habit among Miami residents. We will advertise on daily basis in the lifestyle, main, local, business, and food sections of the newspaper. Advertising in local shoppers can give us the advantage of less advertising expenditure and larger coverage of every household in the market. We will advertise in magazine specialized on people’s health because we particularly want to reach potential buyers who are more sensitive to visible pictures. The message we want to municate to these buyers is a lot of benefits they can get from our unique and traditional tea products and service. We will also use heavy print advertising bining with special events and targeted promotions to introduce Miami39