【正文】 ly chosen and perfectly balanced for the function and flavor of the tea to generate a harmonic experience. For example, for green tea lovers, some sweet desserts will enrich the flavor。s opening, location, and its special products/services。s residents and tourists to our Oriental Oasis Teahouse. Special approach These approaches are specifically designed to suit our customer groups: Tea Drinkers 1) TV advertisements for the logo and brand of our tea house 2) Advertisements in the entree and food sections of all local papers within a 30 miles radius. 3) Flyers in gourmet restaurants and coffeehouses in the same area. 4) Ads or soft writing by the food writer on local magazines: 5) Weekly Tea Tasting party with a different theme 6) Nonsked traditional Chinese dancing or brewing tea process show Socializers 1) Free delicately made booklets and brochures that describe the benefit and tasting process of each kind of tea. Page 13 of 31 2) Advertise through local churches, munities and social anizations. 3) Weekly Tea Tasting party with a different theme. 4) Nonsked traditional Chinese dancing or brewing tea process show 5) Coupons in the local papers for free friends pots (with your tea order, a friend gets a free pot, to try out our teas for the first time). Tourists and Gift Buyers 1) Flyers in local upscale boutiques, salons, and restaurants. 2) Press releases to local papers, including gift suggestions. 3) Advertisements alliance with travel agencies and local inns. Sales strategy Because Oriental Oasis Teahouse is a new entity, we understand that we will have to prove our pany39。 Visitors Bureau said 2021 overnight visitors to greater Miami grew percent to a record million visitors. The GMCVB credited a record million domestic visitors and stable international markets. Travel and tourism is one of the fastest growing industries in Miami. For example, Miami generated one of the highest average room rates in the country Miami39。 T Li Page 2 of 31 Table of contents Page 3 of 31 General Company Description About us Our tea house is called Oriental Oasis Teahouse, which indicates it is a piece of precious oasis that es from oriental land. Oriental Oasis Teahouse is aiming to be the most elegant and popular tea house in Miami, one of the biggest energetic and modern metropolitans in South America. Standing on a welltrafficked street in Miami, Oriental Oasis Teahouse will offer a full range of hot teas and iced teas, as well as some Chinese traditional dim sums, tea accessories, and over 50 kinds of loose teas for taking home or giving as gifts. Oriental Oasis will provide a unique Asian style “teahouse experience” for the locals and tourists in Miami. Vision and mission The vision of our business is to promote healthy and peaceful living style through introducing the TEA culture prevailed in China and many Asian countries. The business aims at the highest level of customer services through which the ideology and philosophy prehended in the accident Chinese tea culture will be delivered. We open this tea house not only for the considerable profit in the future, but also for our passion of tea and Chinese culture. We regard this tea house as a window for introducing the real traditional Chinese health lifestyle. Our tea house can serve as a juncture of Chinese culture and American people, as a bridge for transferring a more health way of daily drinks to people in Miami and as a place providing an environment that allows people to gather in a healthy and relaxed fashion. Goals and objectives We will make our teahouse a local gathering hub for people who either enjoy healthy life style or are interested in benefiting from Chinese tea culture. Our goal is to be a destination store for visitors and a resource for locals seeking healthy beverage, nice relaxation place, new experiences, and knowledge of tea and Chinese culture. With the passion of building a successful tea house, we set up our four objectives in the ing three years. The first one is to obtain a minimum of 2021 regular customers in Miami market the first year of operation. The second one is to achieve first year’s sales about $300,000. The third one is to maintain an average gross margin of 70% percent. The last one is to produce a reasonable profit by the end of the third year of operation. Page 4 of 31 Industry overview The . tea industry is currently experiencing a period of rapid growth. As long as the environment for teas continues to thrive due to favorable trends, the market could reach $10 billion in sales by 2021. The tea market is currently fast developing in big city like Miami. Many locals and sophisticated tourists looking for a cup of tea with high quality will be willing to drive up to five miles to reach our place and enjoy the “teahouse experience” and knowledgeable service. In Miami, our potential customer includes local residents, socializers, business men and tourists. We can easily generate sales from existing mitted tea lovers by attracting them the quality of our products and services. Marketing to the much larger local groups who are not yet familiar with premium teas will emphasize on the health benefit of tea, pleasing “teahouse experience” and our prestigevalue. Sales to tourists rely on the high visibility of our location, the quaint charm of Miami, and promotional efforts with other local businesses. Coffee used to be the most popular everyday drink for Americans. However, in recent years, tea is gaining popularity and more people are drinking tea in the mornings as a substitute for coffee. Tea is being consumed throughout the day。s occupancy rate of percent grew percent, which made it the fifthhighest in the nation. Tourist dollars aren39