【正文】 ness management expert, adhere to develop new technology and innovation development. After world war ii, Siemens pany with the krupp concern jointly established the federal republic of Germany39。s biggest electronics pany, is one of the world39。 The Wall Street journal, 2021, 57(7): 4143. Eternal enterprise management innovation of youth Germany SIEMENS core petitiveness Susan Daker The Wall Street journal Abstract Siemens is picked to unceasing development, an international reputation, and constantly promote enterprise39。 management Germany SIEMENS (SIEMENS) Co., LTD is one of Europe39。s largest electrical pany. During the second world war, the pany was forced to increase production war supplies. At the end of the war, the pany39。s most advanced numerical control system was introduced into China, with ordinary machine tools for leading products of Chinese manufacturers of sight. In October 1994, Siemens pany established in China holdings, Siemens (China) Co., LTD. Was established in Beijing, as the subsidiary of Siemens pany operating panies provide sales, marketing, human resources, information munication, emerce, procurement, finance, law and strategic planning services. Siemens pany, including all the business branches of information and munications, automation and control, power, transportation, medical, and lighting and household appliances in China have set, including infrastructure construction and automation control is the core of Siemens pany in China. After ten years of unremitting efforts, Siemens in China development is rapid, longterm total investment more than 5 billion euros, throughout the has more than 40 branches and representative offices, 26, 2021, Siemens in China39。s first trolley. In 1892, Werner von Siemens died. His deathbed Werner von Siemens asked his children to insist on year 20,000 invention innovation and the benefit of human society and the policy of successful experience, insists on exploring new technology and innovation development. The 1936 Olympic Games, for the world of Siemens pany producing the first frame cable TV. In 1938, built the first image telephones and electron microscope. In 1953, Siemens has super purity silicon by the entire development process of electronic technology and electrical technology revolution. In the early 1970s, Siemens has successfully developed telephone signal transmission system for munication, the modern business contributed by a telephone, coaxial can simultaneously transmit signals, make telephone 108 million telephone works on the road of pletely automated. Siemens pany developed using traditional photographic plate printing to create micro chips, reached advanced level. In addition, Siemens is innovation can make two colors out simultaneously in a piece of paper on both sides of the copy of the new duplicator, and with the Dutch philips pany for cooperation and development microputer. Siemens pany always to the invention of technology innovation in all the work of the first, attaches great importance to scientific development, and the continuous research into real productive forces. The invention of Siemens pany in the book, you can see a series of European and world first: the first phone automatically switches, first long distance telephone, the first generator, the first electric lootive, the first electronic microscope, the first type... According to statistics, in all aspects of German electrical technology patent, Siemens pany have accounted for more than a quarter. 2, the Siemens technology innovation management Core petence is the enterprise in the longterm operation of the formation, unique, dynamic ability, to support the enterprise resources in the market of present and future development of sustainable petitive advantage, the core petitiveness of enterprise integrating resources and is the result of various aspects ability. Technological innovation management aims to strengthen 6 enterprise research and development (Ramp。D resources obtaining and using ability, development ability, the Ramp。s consistent principle of Siemens. For example, Germany in mobile phone users emphasize the function, and China mobile phone users pay more attention to the appearance and practical. Therefore, users in China to operate and sales personnel to use mobile phones are very important. Siemens pany pays attention to cultural differences between the consumer behavior, October 1999 in Beijing, China and the United States Princeton established two user interface 9 design center, in order to promote Siemens product localization. 3, Siemens innovation anization management Innovative anization management including anization innovation and innovation activities of the anization. Innovation anization and management of technology innovation and product innovation is the guarantee. Innovative anization management is based on human, material and financial resources, forming a new efficient allocation of mon purpose, and make the anization of its members with the responsibility, right and interest relationship, its purpose lies in the reconstruction of the further innovation goal. Organization innovation is mainly in corporeal carrier of management, called soft technology innovation, Technological innovation and product innovation is called hard technical innovation. Soft technology innovation less investment, risk and so on a series of small, easy effect. Siemens pany through proactive implementation of innovative anization management, enterprise39。s masterpiece, promoted by the technical innovation and improve the quality of products. TOP + is whole optimization process is the abbreviation of. The successful implementation of Siemens pany with the TOP + strategy are directly related. TOP + strategic change the enterprise