網(wǎng)絡(luò)視頻寬頻、播客運(yùn)營(yíng)和市場(chǎng)環(huán)境培訓(xùn)教程-預(yù)覽頁
【正文】 ? Senior level contacts and relationships at multiple levels in China Government, enterprises, investor base ? Strong relationships with US corporates and institutional investors ? Enable our clients and portfolio panies to navigate regulatory hurdles in China ? Access to CEO work in China to help our portfolio investments and banking clients Seasoned Chinese Investment Bankers and CEOs ? Principals prise of veteran Chinese Wall Street bulge bracket investment bankers and Chinese CEOs ? Track record in building successful global firms in the . and China and in building successful Asia/China investment banking teams ? Enables us to provide strategic insights to our portfolio investments and banking clients and lead plex cross border transactions Geographic Presence / Local Knowledge Unmatched Contacts Track Record 5 5 The Hina Group Overview Largest TMT investment banking team in China today ? 26 ontheground professionals in Beijing and Shanghai ? 6 professionals in Palo Alto to plete the best crossborder TMT banking platform ? Senior banking members are NYC bulge bracket trained professionals, with bined $20 billion transaction value in their career ? Connections to senior level Chinese executives on a personal level, providing a level of access, due diligence and insight unparalleled by any other investment banking firm Unparalleled China Mamp。 US Private Placements Mamp。A ? We offer to Check Point the largest and most experienced team, a successful record, and unparalleled access to potential Mamp。s Mergers and Acquisitions Group, responsible for the origination and execution of cross border Mamp。 Salomon Smith Barney – IBD ? Honda – Ramp。 20044063091012742038120%43% 45% 40%60%0500100015002000250000 . 20 . 40 . 60 . 811 . 21 . 4? 7700萬寬頻用戶，居世界首位 。 ? 國(guó)內(nèi)出現(xiàn)大量的Youtube復(fù)制者。 ? 2535歲之間的用戶約占全體用戶的 1/3。 ? 用戶的付費(fèi)習(xí)慣 ? 高額版權(quán)費(fèi) ? 其他盜版商的沖擊 ? 免費(fèi)內(nèi)容對(duì)用戶具的吸引力 ? 網(wǎng)絡(luò)視頻廣告兼具傳統(tǒng)網(wǎng)絡(luò)廣告和電視廣告的優(yōu)勢(shì) ? 與內(nèi)容提供商的分成 ? 廣告主態(tài)度 ? 進(jìn)入門檻低 ? 播客的形式契合用戶顯示自我的需求 ? 社區(qū)的形式具備更高的用戶粘合性 ? 帶寬成本隨著用戶數(shù)的增長(zhǎng)而激增 ? 廣告主態(tài)度 案例 機(jī)遇 挑戰(zhàn) 關(guān)鍵問題 內(nèi)容同質(zhì)化嚴(yán)重： 用戶上傳視頻或內(nèi)容轉(zhuǎn)載。 內(nèi)容收費(fèi) 還是 廣告？ 與其他平臺(tái)合作： 如，手機(jī) ? 國(guó)家廣電總局出臺(tái)新規(guī)，加強(qiáng) 了網(wǎng)絡(luò)視頻的監(jiān)管。越來越多競(jìng)爭(zhēng)者進(jìn)入。 ? 政策環(huán)境： 廣電總局加強(qiáng)了對(duì)網(wǎng)絡(luò)視聽的
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