國際化策略-預覽頁
【正文】 rns – firm may achieve economies of scale and experience, location advantages, increased market size and opportunity to stabilize returns 21 國際化整合低成本／差異化策略 因為市場與競爭者的多元性，所以整合策略是全球市場上最有效的策略 整合策略的執(zhí)行 ?依賴彈性製造系統(tǒng) ?企業(yè)內(nèi)與企業(yè)間的資訊網(wǎng)路 ?全面品質(zhì)管理來 國際化集中策略 許多企業(yè)在進軍國際時仍繼續(xù)以小規(guī)模的市場利基為焦點 ＊義大利的磁磚業(yè) 事業(yè)層國際化策略 22 Strategic Competitiveness Outes: Innovation ? International diversification and innovation: firm expands the sales of its goods or services across the borders of global regions and countries into different geographic locations or markets – potentially greater returns on innovations (larger markets) – generate additional resources for investment in innovation – exposed to new products and processes in international markets, generates additional knowledge leading to innovations 23 Risks in an International Environment Political Risks Economic Risks Political risks include ? instability in national governments ? war, both civil and international ? potential nationalization of a firm’s resources 24 Risks in an International Environment Economic Risks Economic risks are interdependent with political risks and include ? differences and fluctuations in the value of different currencies ? differences in prevailing wage rates ? difficulties in enforcing property rights ? unemployment Political Risks 25 Limits to International Expansion: Management Problems ? Cost of coordination across diverse geographical business units ? Institutional and cultural barriers ? Understanding strategic intent of petitors ? The overall plexity of petition 26 靜夜四無鄰，荒居舊業(yè)貧。 18:55:1518:55:1518:55Thursday, March 23, 2023 1乍見翻疑夢，相悲各問年。 2023年 3月 23日星期四 6時 55分 15秒 18:55:1523 March 2023 1做前，能夠環(huán)視四周；做時，你只能或者最好沿著以腳為起點的射線向前。 :55:1518:55Mar2323Mar23 1世間成事，不求其絕對圓滿，留一份不足，可得無限完美。 2023年 3月 下午 6時 55分 :55March 23, 2023 1少年十五二十時，步行奪得胡馬騎。 18:55:1518:55:1518:553/23/2023 6:55:15 PM 1越是沒有本領的就越加自命不凡。 :55:1518:55:15March 23, 2023 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 下午 6時 55分 15秒 下午 6時 55分 18:55: MOMODA POWERPOINT Lorem ipsum dolor sit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis amet, consectetur adipiscing elit. Fusce id urna blanditut cursus. 感謝您的下載觀看 專家告訴
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