市場(chǎng)營(yíng)銷研究：應(yīng)用導(dǎo)向 malhotra01-預(yù)覽頁(yè)
【正文】 q u a r t e r s W e b s i t e118 Selected Marketing Research Career Descriptions VicePresident of Marketing Research: The senior position in marketing research. The vice president (VP) is responsible for the entire marketing research operation of the pany and serves on the top management team. This person sets the objectives and goals of the marketing research department. Research Director: Also a senior position. The research director has the general responsibility for the development and execution of all the marketing research projects. Assistant Director of Research: Serves as an administrative assistant to the director and supervises some of the other marketing research staff members. (Senior) Project Manager: Has overall responsibility for design, implementation, and management of research projects. Statistician/Data Processing Specialist: Serves as an expert on theory and application of statistical techniques. Responsibilities include experimental design, data processing, and analysis. Fig 119 Selected Marketing Research Career Descriptions Vice President of Marketing Research ? Part of pany’s top management team ? Directs pany’s entire market research operation ? Sets the goals objectives of the marketing research department Research Director ?Also part of senior management ?Heads the development and execution of all research projects Assistant Director of Research ?Administrative assistant to director ?Supervises research staff members Senior Project Manager ?Responsible for design, implementation, research projects Fig cont. 120 Analyst ? Handles details in execution of project ? Designs pretests questionnaires ? Conducts preliminary analysis of data Junior Analyst ? Secondary data analysis ? Edits and codes questionnaires ? Conducts preliminary analysis of data Fieldwork Director ?Handles selection, training, supervision, and evaluation of interviewers and field workers Senior Analyst ? Participates in the development of projects ? Carries out execution of assigned projects ? Coordinates the efforts of analyst, junior analyst, other personnel in the development of research design and data collection ? Prepares final report Fig cont. Statistician/Data Processing ? Serves as expert on theory and application on statistical techniques ? Oversees experimental design, data processing, and analysis Selected Marketing Research Career Descriptions 121 Marketing Research Suppliers Services ? Internal suppliers ? External suppliers ? Fullservice suppliers ? Syndicated services ? Standardized services ? Customized services ? Inter services ? Limitedservice suppliers ? Field services ? Coding and data entry services ? Analytical services ? Data analysis services ? Branded marketing research products 122 Criteria for Selecting a Research Supplier ? What is the reputation of the supplier? ? Do they plete projects on schedule? ? Are they known for maintaining ethical standards? ? Are they flexible? ? Are their research projects of high quality? ? What kind and how much experience does the supplier have? Has the firm had experience with projects similar to this one? ? Do the supplier39。 04:03:2804:03:2804:033/16/2023 4:03:28 AM ? 1以我獨(dú)沈久，愧君相見頻。 2023年 3月 16日星期四 上午 4時(shí) 3分 28秒 04:03: ? 1比不了得就不比，得不到的就不要。 上午 4時(shí) 3分 28秒 上午 4時(shí) 3分 04:03: ? 沒有失敗，只有暫時(shí)停止成功！。 04:03:2804:03:2804:03Thursday, March 16, 2023 ? 1不知香積寺，數(shù)里入云峰。 2023年 3月 上午 4時(shí) 3分 :03March 16, 2023 ? 1少年十五二十時(shí)，步行奪得胡馬騎。 04:03:2804:03:2804:033/16/2023 4:03:28 AM ? 1越是沒有本領(lǐng)的就越加自命不凡。 :03:2804:03:28March 16, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 上午 4時(shí) 3分 28秒 上午 4時(shí) 3分 04:03: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感謝您的下載觀看 專家告訴
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