企業(yè)戰(zhàn)略管理(ppt 80頁)-預(yù)覽頁
【正文】 ustomer visits 3. Being highly selective in granting franchises 4. Choosing sites convenient to customers 5. Focusing on limited product line consistent quality 6. Careful attention to store efficiency 7. Extensive advertising use of Mc prefix 8. Hiring courteous personnel。s external and internal situation. 72 Important Term ? LongRange Objectives ? Achievement levels to be reached within the next three to five years. ? ShortRange Objectives ? Nearterm performance targets:they establish the pace for achieving the longrange objectives. 73 Important Term ? Strategic Vision ? A view of an anization’ s future direction and business course: a guiding concept for what the anization is trying to do and to bee. ? Organization Mission ? Represents management’ s customized answer to the question “ What is our business and will it be.” A mission statement broadly outlines the anization’ s future direction and serves as a guiding concept for what the anization is to do and to bee. 74 Important Term ? Performance Objectives ? Organization’ s targets for achievement both short and long range objectives are needed. ? Financial Objectives ? Financial performance targets a pany wants to achieve. ? Strategic Objectives ? Targets relating to strengthening a pany’ s overall market position and petitive viability. 75 戰(zhàn)略決策是管理者膽識(shí)的體現(xiàn) ?StrategyMaking is entrepreneurial ? Risktaking venturesomeness ? Innovation and business creativity ? Keen eye for spotting market opportunities ? Choosing among alternatives 76 出色管理者的一組特征 ? Boldly pursues new strategic opportunities ? Emphasizes outinnovating the petition ? Leads the way to improve firm performance ? Willing to be a firstmover take risks ? Responds quickly opportunistically to new developments 77 戰(zhàn)略管理的重要意義 ? Powerful execution of a powerful strategy is a proven recipe for success ? Crafting implementing strategy are CORE management functions ? To qualify as WELLMANAGED, a firm should 1. Have a attractive strategy 2. Demonstrate proficiency in executing strategy ? a good strategy is strong enough to overpower rivals flexible enough to overe obstacles ? Without proficient strategy execution, firm cannot achieve peak performance 78 誰承擔(dān)著戰(zhàn)略管理的任務(wù) ? Chief Executive Officer Other Senior Corporate level Executives ? Managers of Subsidiary Business Units ? Functional Area Managers Within a Subsidiary Business Unit ? Managers of Major operating Departments Geographic Units 79 THE END THANKS FOR COMING SEE YOU NEXT WEEK 80
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