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n O u t s i d e ) P WI n t e r n e t P 6 MSource: CMMS 2023 Spring, Target: Male 2040 Page 16 TV TV is still a dominant medium in China highest coverage Average 90% highest share of spending among all media 70%+ TV Coverage by Market /Yesterday 0102030405060708090100AverageBJSH GZ CDTJSYJN NJWHFZ XAKM CQXMShZHZZZQDDLHRBCC NC NB HF NN CSTY SZ FSHK% Source: CMMS 2023 Spring (30 cities), Target: Male 2040 TV Basic statistics No. of color TV sets/100HH in Urban areas 116 No. of TV sets/100HH in Rural areas 102 Television coverage of population 93% Viewing Behaviour ? In China, the prime time range is within 18:30 to 22:00 ? Higher viewership on weekends – with the exception in South China, . Guangzhou, where the viewership is higher on weekdays Watching TV the key leisure activities 05010015020025039。 23:42:5323:42:5323:421/30/2023 11:42:53 PM ? 1以我獨沈久,愧君相見頻。 2023年 1月 30日星期一 下午 11時 42分 53秒 23:42: ? 1比不了得就不比,得不到的就不要。 下午 11時 42分 53秒 下午 11時 42分 23:42: ? 沒有失敗,只有暫時停止成功!。 23:42:5323:42:5323:42Monday, January 30, 2023 ? 1不知香積寺,數(shù)里入云峰。 2023年 1月 下午 11時 42分 :42January 30, 2023 ? 1少年十五二十時,步行奪得胡馬騎。 23:42:5323:42:5323:421/30/2023 11:42:53 PM ? 1越是沒有本領(lǐng)的就越加自命不凡。 :42:5323:42:53January 30, 2023 ? 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 下午 11時 42分 53秒 下午 11時 42分 23:42: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感謝您的下載觀看 專家告訴