【正文】 ulture as superior”. So they encourage young people do themselves. From this advertisement we can see, different individual values bring great influence on the advertising across culture.Ⅲ. Ways to Harmonize and Develop the Advertising in AcrossCulture TransmissionWays to harmonize and develop the advertising across culture transmission are very important.A. Cultural InnovationThe development of human culture shows that the most effective way to protect nati。 advertising must show themselves with many different styles and contents. There are TV advertising, outdoors advertising, mail advertising and booth advertising. The areas of advertising include real estates, cars, cosmetics, drinking, convenient noodles, foods, cleansers and so on. In recent years, international advertising has came into being with the development of market economy. These bring active influence of mercial circulation so that petitions are more and more intense. Advertising is an important way to build up the figure of one business, the function of advertising is tacit.Ⅱ . Analysis of Chinese and American Cultural Infiltration from Original AdvertisementAdvertisement leads the world’s fashions, at the same time, it is also a way to spread culture across countries.A. Influences of Chinese and American Languages on Advertising1. Language Differences Language is the carrier of culture, every word stands for one meaning. When we speak mother language in our hometown, which must be easy. But in the trend of globalization, every country should municate with others, so do China and America. These two different languages are obstacles when the two countries are exchanging cultures. In the advertising across culture transmission, the function of 攀枝花學(xué)院本科畢業(yè)論文 Body 7language is very obvious. Although America has 50 states, American language is very unified, there is no dialect. American people study standard American English very hard. The unit of language brings the unit of culture. The unit of culture means the unit of social values. If one production will be generalized, it just only shows “National AD” in ABC, CBS NBC, CNN and FOX. This is also called unit of advertising. It brings convenience for American business to set market, at the same time, unit advertising influences the whole America. In China, there are many dialects so that it is difficult to set a conception of national advertising. We call the dialects advertising “Local AD”. The number of TV station is 3125 in China. This is the largest number in the world at this moment. So the advertising effect is not very good from central TV station to regional TV station. All of these are basis on the actuality of China.The Chinese advertising language is high text。 read newspapers and magazines。 be instrumental to catching up and peting with more developed economies。 guide consumption and production。本文主要講述廣告在當(dāng)今社會(huì)的重大作用并透射出中美兩國(guó)伴隨廣告這種跨文化傳播方式所體現(xiàn)的語(yǔ)言，價(jià)值取向，社會(huì)風(fēng)俗等方面的差異，它們可以說(shuō)是跨文化廣告?zhèn)鞑ブ小皾撛诘南葳濉辈⑶沂窃趶V告的信息交流中發(fā)揮重要作用的傳播因素。 cultural differences攀枝花學(xué)院本科畢業(yè)論文 摘要 Ⅱ摘　要廣告是一種頗具社會(huì)形態(tài)的文化現(xiàn)象，是顯示社會(huì)進(jìn)步的通俗畫卷。 culture transmission。作為一種文化傳播的形式，廣告在各國(guó)的文化滲透中產(chǎn)生重大影響。 tactical globalization. Therefore, every national culture should be respected. Advertising plays an important role to protect the safety of national culture.2. Adaptation to the Tendency of Economic GlobalizationAdvertising across cultures faces different countries or areas, nationalities, and different consumers. The countries also have great different politics, economy and cultural environment. Cultural difference is the most straight and brings the most influence for the transmission. In the trend of economic globalization, advertising across culture adapts to this trend. To the economy, as a way of spreading information, advertising would introduce the product’s information, link up the relationship between the need and output, guide the customers to purchase the products, speed up the mercial circulation and improve the corporation’s pleteness in the market. Under the background of the economic globalization, the petition of brand is the deciding factor element of economic petition. On the other hand, advertising is an important way to promote a brand and make it popular in the market. People say that advertising is economic weatherglass, the information transmitted by advertising can reflect the level of development in a country. In addition, Michael H. Anderson noted that advertising was considered to have specific functions, such as to “provide business information。 make people feel proud of socialistic economy and culture。 can initiate one kind of business or retrieval a pany, even can change all over the word. Although it exaggerates the 攀枝花學(xué)院本科畢業(yè)論文 Body 6function of advertising, advertising really owns the power to change the world. We can prove this power from experience, advertising is not insignificant business, it is a business that influences contemporary culture, limits the minds and the life of people. As the development of economy, new products are increasing, the needs in market are changing, the place of business is extending, and people always need advertising to provide information of the products for themselves. At the same time, as the material requirement is raising and new means of consumption is emerging, advertising transmission brings simulative function for the means of consumption. It also brings active function for expanding sales and developing new products.Nowadays, advertising is a part of our daily life which can exist everywhere. When we open mailboxes。 walk on avenues and alleyway