【正文】 8 _____________ are only a few of the series of 9 _________________ it has won. The shelf life of 10 _____________ is 12 months. Read and Complete 3 Complete the product prospectus below, using the clues given. the dried beef made in traditional product famous brand manufactured special and tasty a high reputation Health Foodthe best seller awards and medals Back Unit | One Key: The highquality “Ganmei” green tea series is made from young and tender tea leaves picked on high mountains in early spring. The leaves are processed with exquisite technology. This series of tea is fine in shape, green in colour, fragrant in smell, and mellow in taste. For its remarkably refreshing effects, it provides a healthy drink for both the old and the young. It has been well received as an ideal natural green drink as well as a wholesome beverage. Read and Translate 4 Translate the following product prospectus into English. “甘美 ” 系列優(yōu)質(zhì)綠茶選用高山早春嫩芽為原料，生產(chǎn)工藝考究（ exquisite），產(chǎn)品形美色綠，氣味芬芳，味道甘美（ mellow）。只需將這個方便的手機固定器置入你車內(nèi)的點煙器插座里，你就可以兩手緊握方向盤，兩眼注視前方道路，一邊通話，一邊安全駕駛汽車。 that is used to introduce a relative clause to give “decoys” a further explanation. Reference here means “an indicator that orients you generally”. Translation: 營銷中，誘餌是指一個商業(yè)公司并不真正想要你接受的產(chǎn)品、 服務或售價，而是被用作一項讓另一種產(chǎn)品顯得更好的參照物。 Example: The young boy was spoiled and was bad at getting along with his fellows. Back Unit | One Language Points 2 Important Words 1. strategy n. an elaborate and systematic plan of action 策略 . ? I think we should work out a better strategy to deal with this situation. ? Their strategy was designed to wear down the enemy’s resistance. Back Unit | One Language Points 2 Important Words 2. cloud v. to make someone less able to think clearly or make sensible decisions 使頭腦不清醒；使易于做不明智的決定 . ? We might be able to cloud his judgment by talking about something else. ? Emotionalism and selfdelusion may cloud judgment. Back Unit | One Language Points 2 Important Words 3. margin n. the sales minus the cost of goods and services sold 利潤；差額 . ? They’d rather sell you another restaurant where they can make a fat margin. ? He went abroad to see whether he could find opportunities to make a margin. Back Unit | One Language Points 2 Important Words 4. note v. to make mention of 提到；指出 . ? The judge noted that Jack had no previous criminal record. ? They noted that it was a fine day to go sailing. Back Unit | One Language Points 2 Important Words 5. innovation n. a new idea, method, or invention 創(chuàng)新 . ? There is no end to practice or innovation. ? Innovation is a management process that requires specific tools, rules, and discipline. Back Unit | One 1) It is suggested in the passage that the success of a pany that deals with electronic products depends on __________. a. the new technology b. its wonderful design c. the new materials d. its pricing strategy 2) A price decoy is usually __________. a. something that a business wants you to take b. a reference to help make a product look better c. a product model for exhibition d. a newly launched price point 3) The example of a Realtor is used to show that __________. a. a $400 000 colonial is a good deal b. $499 for an iPad is reasonable Read and Think 1 Choose the best answers according to the passage. d. d. b. Unit | One c. bargains are necessary for the deal d. decoys can make products look better 4) The author of this passage suggests that people may prefer to buy a palm puter for__________. a. $199 b. $229 c. $299 d. $399 5) By establishing a high reference price, the pany wants to __________. a. cut down its fat margins b. launch more affordable products c. attract people’s attention to its products d. make the product prices look lower and affordable b. d. Back Read and Think Unit | One Read and Think 2 Complete the following statements with the information you get from the passage. 1) It is suggested that most of electronic products are hardly worth __________. 2) Richard Thaler believed that consumers are bad at making decisions about value and therefore they constantly _______________________________. 3) According to the author, the munication breakthroughs are nothing but __________. an illusion the price need “reference prices” for parison Back Unit | One Read and Complete 3 Complete the following sentences with the proper forms of the words given below. 1) Scientists are striving for a ____________ in cancer research. 2) The decision of the CEO seems to show her lack of political __________. 3) The puter has been programmed to calculate the gross profit __________ on all sales. 4) This shirt is no doubt a cheaper __________ of the one I saw in another department store. 5) Under his guidance, a surge of __________ in techniques is on the horizon. 6) He made a satisfactory __________ with them, which helped to establish further cooperation between the two panies. 7) The management should accept the full responsibility for the loss of goods in __________. 8) It was not until 1884 that the first __________ fibre was made. artificial breakthrough judgment margin version innovation bargain storage Back Unit | One 4 Fill in the blanks with the proper forms of the following words given in the box. Promotions managers supervise staff of promotion specia