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戰(zhàn)略需求分析問卷-預(yù)覽頁

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【正文】 度Quarterly每年Annually從來沒有Never損益表Profit and Loss資產(chǎn)負(fù)債表Balance Sheet現(xiàn)金流量表Cash Flow Statement過期未付款清單債務(wù)人Aged Debtors Listing過期未付款清單債權(quán)人Aged Creditor Listing銷售分析Sales Analysis庫存分析Inventory Analysis其它報(bào)告Other Reports(請(qǐng)說明) (please detail)19. 貴公司有成文的戰(zhàn)略計(jì)劃嗎?如果有,請(qǐng)?zhí)峁?fù)印件。How do you spend your time? Please provide a breakdown below.工作時(shí)間分配How Do You Spend Your Time%技術(shù)性工作Technical work市場(chǎng)與銷售Sales and Marketing人力資源管理Human Resource Management生產(chǎn)管理Operations Management財(cái)務(wù)管理Financial Management戰(zhàn)略管理與規(guī)劃Strategic Management and Planning其它(請(qǐng)說明)Other…please detail25. 平均每年休假天數(shù)(不包括周末與國家規(guī)定假期)On average, how many days holiday do you have each year (excluding weekends and public holidays)天/年days per year26. 請(qǐng)計(jì)算您每小時(shí)的工作酬勞:即年總收入除以年工作小時(shí)數(shù)(52 x 每周平均工作小時(shí)數(shù) 年休假小時(shí)數(shù) 病假小時(shí)數(shù) 80小時(shí)的年公休假日數(shù))Calculate what your average hourly rate is by dividing your annual financial return by the number of hours you work in the business (52 x average hours per week minus number of hours taken as annual and sick leave and minus 80 hours for public holidays)165。 This section of the SNAQ explores your customers, markets, products and services. It is designed to provide us with important information about your business that will assist us as we work with you to design your future business strategy. 產(chǎn)品與服務(wù)Products and Services34. 貴公司有幾種類型的產(chǎn)品或服務(wù)?請(qǐng)?jiān)敿?xì)說明。Do you know how much your total sales were last year for your top 20% of products? If yes, please provide the amount.沒有有165。Do you have formal customer selection criteria? If yes, please detail below.沒有有40. 貴公司的最佳客戶是誰?為什么認(rèn)為他是最佳客戶請(qǐng)說明原因。Do you regularly seek customer feedback? If yes, please detail how you do this, how often you do this and how valuable you find this process and how you integrate the feedback into your business. If no, why not?沒有有43. 您認(rèn)為造成貴公司客戶流失的主要原因是什么?What do you think is the main cause of customer defection from your business?44. 導(dǎo)致客戶選擇貴公司的三個(gè)主要原因是什么?What are the 3 major reasons why your customers deal with you?1)2)3) 45. 您認(rèn)為貴公司獨(dú)特賣點(diǎn)是什么,或者是說,客戶為什么購買貴公司的產(chǎn)品(不購買競(jìng)爭(zhēng)對(duì)手的產(chǎn)品)?What do you believe are your unique selling points or reasons why customers buy from you (as opposed to your petitors)?1)2)3)4)5)6)46. 客戶與貴公司打交道時(shí)所遇到的最困難的三件事是什么?What are the 3 major frustrations that your customers experience with your business?1)2)3)47. 您認(rèn)為有可能提高目前的市場(chǎng)占有率嗎?如果有可能,能提高到百分之幾?如果不可能,請(qǐng)說明原因。51. 貴公司平均每年新增客戶的比例? 即去年新客戶占總客戶數(shù)的百分比? (如果你不確定, 請(qǐng)?zhí)峁┧浪愕谋壤?What is your annual customer acquisition rate? Of the total number of customers you dealt with in the past year, what percent are new? (If you do not know, please estimate).%52. 貴公司年客戶流失率? (如果你不確定,請(qǐng)?zhí)峁┧浪愕谋壤?Of the total number of customers who dealt with you last year, what percent no longer do so? What is your annual customer defection rate? (If you do not know, please estimate).%53. 貴公司毛利率What is your Gross Profit %%54. 貴公司的半變動(dòng)成本?What are your semivariable costs165。這些信息將用于確定貴公司的競(jìng)爭(zhēng)優(yōu)勢(shì),以及制定公司未來的戰(zhàn)略。Would you say that your industry is dominated by a small number of businesses or just a few larger petitors? Please ment62. 競(jìng)爭(zhēng)優(yōu)勢(shì)來源于什么,價(jià)格、質(zhì)量,還是其它因素?請(qǐng)說明。How much money does it cost to startup a business in your industry (. plant and machinery, startup capital, licences etc)? Please explain.165。Are there benefits to being “bigger” in your industry? Are there significant economies of scale to be achieved and if so please describe what they are likely to be?沒有有75. 招聘高素質(zhì)員工對(duì)貴公司來說的重要嗎?如果重要,請(qǐng)說明原因。If you were to exit the industry, could your (the business’ skill set) be applied in any other industry? If yes, please detail the industries不是非曲直是供應(yīng)商 Suppliers78. 一般來說,貴公司是否依賴于數(shù)量極少的幾家供應(yīng)商?請(qǐng)發(fā)表您的看法。What are the main advantages of dealing with these particular businesses? Please ment85. 如果更換供應(yīng)商,會(huì)給貴公司帶來什么樣的影響?更換供應(yīng)商的成本是多少?它會(huì)對(duì)您的顧客帶來什么樣的影響?請(qǐng)說明您的看法。請(qǐng)說明您的觀點(diǎn)。Do you plan to borrow funds to finance your business during the next 12 months? If yes, please detail your plans below . how much do you plan to borrow, from where etc沒有有 員工授權(quán)TEAM EMPOWERMENT本部份 SNAQ旨在了解貴公司人力資源管理方面的文化與系統(tǒng)。Do you have a formal and documented recruitment process? If yes, please describe it below.沒有有101. 貴公司是否有接班人計(jì)劃?Do you have a succession plan?沒有有102. 貴公司是否有正式的新員工入職程序?Do you have a formal induction program for new employees沒有有103. 貴公司是否有針對(duì)每個(gè)職位的正式的職位描述?Do team members have formal written job descriptions?沒有有104. 您對(duì)自己的招聘程序是否滿意?請(qǐng)說明在招聘過程中所遇到的三項(xiàng)主要的困難。109. 在過去的一年里,貴公司員工進(jìn)行了哪些方面的培訓(xùn)以及員工發(fā)展項(xiàng)目?請(qǐng)具體說明。如果沒有,請(qǐng)說明原因。如果沒有,您是否考慮在公司內(nèi)部開展該計(jì)劃?Do you have any type of team member profit share scheme or employee share acquisition plan? If yes, please describe the format. If no, is this something that you would like to implement in your business?沒有有117. 在分紅戰(zhàn)略方面,貴公司是否有員工激勵(lì)計(jì)劃?如果有,請(qǐng)說明它是如何運(yùn)作的。This section of the SNAQ explores your approach to marketing. The information sought in this section will be used in Module 5 of the Business Performance Improvement Program – The Strategic Marketing Plan. 市場(chǎng)營銷戰(zhàn)略Strategic Marketing Plan119. 貴公司是否有市場(chǎng)營銷戰(zhàn)略計(jì)劃?如果有,請(qǐng)附上復(fù)印件。Please explain below, why you target these particular customers and segments.127. 您認(rèn)為還有哪些市場(chǎng)可列入貴公司的目標(biāo)市場(chǎng)嗎?如果有,請(qǐng)?jiān)谙旅嬲f明是哪些市場(chǎng),以及原因。如果不是,請(qǐng)說明您是如何定價(jià)的。On what basis, do you set your prices, . market rate or do you discount or charge a premium? Do you use a cost plus margin approach? Please ment below. 市場(chǎng)營銷活動(dòng)Marketing Activities136. 貴公司有市場(chǎng)營銷預(yù)算嗎?如果有,金額是多少?Do you have a marketing budget? If yes, how much is it?沒有有165。 Did you measure the effectiveness of your advertising and promotion? If yes, please describe how you did this. If no, please `ment as to why?沒有有139. 貴公司是否建立客戶資料的數(shù)據(jù)庫?如果有,請(qǐng)說明是使用哪一種數(shù)據(jù)庫軟件。This sec
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