【正文】 so as to achieve the maximum utility, that is, to improve the economy hotel enterprise value and meet the development trend in the hotel industry.Key Words: Economy Hotel。 Experience Marketing。 Bale pointed out that the United States economy hotels only operate rooms hotel ,about 150 or so, prices in general lower than the middleHotel 25% 50%。 Davidson pointed out that the cheap lodging industry has all the advantages of chain hotels through specific design and management to have a very petitive price to meet the low construction costs and low operating costs.(二) :pare between economy hotels and traditional hotelsAs stated in the concept of economy hotel, pared with the traditional distinction between the hotel is mainly embodied in three aspects. The first is reflected in the scale, the size of the economy hotels are generally smaller than traditional hotel,the rooms range from 100 to 200. The traditional hotel is only a lower limit without uplimit. Such as Xiamen Swan Hotel is four star hotel, the pany offers 358 rooms. And in terms of its functional scale, the hotels’ main function is to provide acmodation and traditional hotel is fully functional, cocatering acmodation and recreation. Second, by definition, the price of economy hotels at lower prices pared to traditional hotels, reflecting the economy. Finally, difference between economy hotels and traditional hotel is the different target customers, the traditional hotels’ customers are mainly business customers who have strong ability to pay off and government officials, while economy hotels are limited by the economic terms of payment small and medium enterprises business people, leisure and selfhelp tourists.(三) :the basic situation of domestic economy hotelChina economy hotels initial development began in 1996, Shanghai JinJiang Group of star of Jinjiang, China39。s future, one of the conclusions is that hotels are a new hot spot, new opportunities, more development prospects than the highend hotel. Economy Hotel in China39。s several brands, its standard color chooses should in the same color each other but have a little difference.2. Applied to hotel product designMost of the current economy hotel products pursue simple, fresh , fortable and convenient, its product color style is also pursue elegant, warmth to customer at home. So, in the color of the product choice easily convergence. In order to emerge in many products, it needs reexpressing the idea of product. Like in the room design, you can be designed as the standard color hotel room key, choose target group of hotel standard, and the color of color hue nearly as the main body color, in the guest room decorate, adornment, arrangement and so on each link to reflect different between rooms with different floor, can be in between the main body color difference, thus bring customer freshness.In the standard color on the base of the hotel product design, still need to pay attention to the following two aspects: first, pay attention to colorific light and coordination. Color will cause certain emotional reflection changes, in temperature, luxuriant feeling, as with simple, etc, these feelings are quite related to the lights. So, when design, the hotel lobby, restaurants, corridor, and other public areas, should good at using light source, the hotel under the premise of standard color for customer with bright and spacious visual effect, Second, keep the same brand product same color, if the consistency of the color of the hotel chain in different cities products for different image with color, it is difficult to win customer loyalty to the brand.(二) Culture Marketing Culture marketing economy hotel has difference is an important means of petitive advantage. Admittedly, the hotel product conformity, machinemade phenomenon is severe. The homogeneity of the hotel, makes the hotel market segmentation narrow and malignant petition. In order to keep guest, hotel products must have change, creative, and it is also a hotel features distinguished from others, also is the difference. However, , even if it is difficult to find differences in the fierce market petition .If the Hotel want to show distinctive differences, the most effective breakthrough is the culture. Cultural marketing can give a hotel with long differentiation, because the culture connotation is rich personalized characteristic, is difficult to imitate and the hotel on product, can imitate others in the marketing strategy, but difficult to imitate others in cultural. In the economy hotel marketing, the use of cultural marketing should be mainly embodied in the following aspects: 1: Analysis of consumer demand and Establish hote