【正文】 keholder anizations broadcast FAX to retail partners news releases/statements to consumer media and trade media working resources employed by level III staff (telephone, , listserv, Fax) Vehicles for notifying key audiences include: internal mechanisms for reaching consumers, employees, sales force, etc. customer hotline mailing lists/fax numbers for local, provincial, and federal government offices mailing lists/fax numbers for customers, suppliers, distributors, unions, interest groups, trade associations, etc. 6. Developing Crisis Scenario Modules Aside from some information that will be mon to all issues, there will be key procedures specific to each priority issue. Common information that should appear at the front of each scenario in the crisis response plan are: Crisis team anizational chart and prescribed roles for each team member, and Names and phone/fax numbers (including home) of crisis team members to contact Specific modules for each issue should be developed and include: a holding statement for media inquiries (. the anization is aware of the situation, is investigating the details, and will inform the public as soon as the details are known). key external audiences to contact, their phone/fax numbers (. customers, suppliers, distributors, health officials, growersshippers, sales force, employees, government agencies, trade anizations, media: media contact list can be tailored to the issue, may include key reporters covering particular issue). designated anization spokesperson (this is critical for dealing with media). If possible use only one spokesperson to provide consistency and avoid media confusion about whom to contact. This spokesperson should be at a level within the anization that is senior enough to speak with authority. anization position on the issue key messages anticipated questions/responses thirdparty experts (and contact information) background information on topics that might be relevant to the issue (. newspaper/magazine articles, copies of speeches delivered by government officials and food safety specialists, and statements/position papers issued by government agencies). Position Statement/Messages Example: The ideal position on an issue is one that mutually benefits the anization, the affected audiences, and the greater public good. Messages are then crafted to municate the position, resulting in the perceptions you want to create about the pany or anization. Draft media releases and statements Draft news releases and statements for a few possible scenarios. These will need to be adjusted for a specific issue, but the template will be available with key message information Draft stakeholder letters A letter template (for each issue) should be included to notify and reassure stakeholders if a crisis appears. Media release/statement checklist This checklist will make sure the release or statement follows a standard format, including heading, content and tone. *** See worksheet A. Duplicate as necessary for number of scenarios. Work Sheet A: Crisis Scenario Module Outline Crisis Scenario: _________________________________________________________ _________________________________________________________ Background Information on the issue and related topics: ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ etc. Crisis Team Members: NAME DEPT/DIVISION CONTACT INFORMATION (Tel./Fax. Nos., Email, etc.) RESPONSIBILITY Company Spokesperson: _____________________________________________ ______________________________