【正文】 n（紀實 ） B. Mystery（神秘的） , romance and nonfiction C. Demonstrative（示范） , narrative（敘述） , and humaninterest D. Narrative, autobiography（自傳） , and drama E. Simile, personification(擬人 ), and metaphor Answer: A C. Topic for discussion The definitions of advertising are various. Many people defined the word differently as the nature of advertising keeps changing all the time. Once around the turn of the 20th century, Albert Larker, the father of modern advertising, defined “advertising” as the “salesmanship in print, driven by a reason why”. He gave such meaning because at that time the availability of radio and television was quite limited—print media were monly used, as they are accessible to most people. However, there are or should be some essential elements that determine whether an activity is advertising. What is your definition of advertising? 廣告的定義是不同的。 ” 他給除出了這樣的意義，因為在那個時候提供廣播和電視是相當有限而印刷媒體是常用的，因為它們對大多數(shù)的人來說是容易達到的。的確，不論是從金錢上考慮（ 我們每年花在教育消費者金錢要遠遠多于花在教育孩子們上的），還是從對溝通的控制力上考慮（大眾媒體已經(jīng)不能脫離廣告的 支持而生存），我們對廣告影響力增加的各種擔心比以往任何時候都更有理由。 Consumers with lower education are higher users of television. Consumers with higher education prefer print media, the Inter, and selected radio and cable stations. Unit Three Television Commercials 一、 Words and Expressions air date 廣告播出日 answer print 廣告樣片 cast 廣告演員 casting 試鏡頭 master tape 原版帶 storyboard 電視廣告腳本 voice over 畫外音 二、 Text 三、 Advertising appreciation “I?d Like to Buy the World a Coke.” “It?s the Real Thing.” I?d like to buy the world a home and furnish it with love, Grow apple trees and honey bees, and snow white turtle doves. I?d like to teach the world to sing in perfect harmony, I?d like to buy the world a Coke and keep it pany. It?s the real thing. Coke is what the world wants today. 可口可樂公司在 1971 年創(chuàng)作了《 I?d Like To Buy The World A Coke》，這首由McCannErickson 廣告小組創(chuàng)作的歌曲由 New Seekers 錄制，歌曲推出后大受歡迎，后來改名為《 I?d Like To Teach The World To Sing》作為單曲發(fā)行。 De Beers LISA HOLDS ME SPELLBOUND WITH HER WILD IMAGINATION SO I GAVE HER A DIOMOND EQUALLY INSPIRED The Diamond Engagement Ring. Is two month?s salary too much to spend for something that lasts forever? A diamond is forever. 德比爾斯 麗莎用她奔放的想象讓我著迷。 NO TREE NO ME Without the eucalyptus tree of Australia?s wild bush lands, the koala can?t survive. Yet development threatens much of the precious habitat that?s so crucial to Australia?s wildlife. Help the Australian Koala foundation save this rapidly dwindling resource. Because no bush lands means no eucalyptus trees. And no trees mean no Koalas. 沒有樹就沒有我 沒有澳大利亞原始森林中的桉樹，考拉就無法生存。 而沒有樹林就沒有考拉。 （去加拿大投資的廣告標題） EX2 Be My Guest 來做我的嘉賓。 Combination Headline EX1 Come to where the flavour is Marlboro Country 進入美的境界 —萬寶路世界 EX2 What kind of man reads Play Boy? 哪種男士要看《花花公子》？ EX3 Swissair?s Europe. The portrait of continent. 瑞士航空的歐洲。 Going to the . ON HOLIDAY OR BUSINESS WANT RELIABLE AND ECONOMIC TRANSPORT? We can offer short or long term rental from our large fleet of latest model Fords. *Free delivery amp。為什么不看看它的花費是多么低廉呢？欲知詳情，今天就給我們寫信。飯店以美味佳肴而文明，在它自己的花園里盛產(chǎn)各種時令蔬菜水果，具有英國鄉(xiāng)村氣息。 我是如此地感激所發(fā)生的一切，使我們走到一起，我又一次意識到我們的愛，是如此確定無疑。我愛你。 （三） Slogan 口號 The World?s Best Aerobic Exerciser. Nordic Track ARE YOU DRINKING ENOUGH? Florida Orange Juice How To Make A Home Run? Whirlpool America Online Pepsi,for those who think young. Pepsi Cola *1866:Drink CocaCola. *1904:Delicious and refreshing. *1905: CocaCola revives and sustains. *1925:Six million a day. *1928 :CocaCola…a pure drink of natural flavors. *1929 :The best served drink in the world. *1939:Whoever you are, Whatever you do, Wherever you may be, when you think of refreshment, think of icecold CocaCola. *1948: Where there?s Coke there?s hospitality. *1952: What you want is a Coke. *1956:CocaCola…makes goods things taste better. * 1965: Enjoy CocaCola. *1966: CocaCola has the taste you never get tired of. *1971: I?d like to buy the world a Coke. *1975: Look up America, see what we?ve got. *1980:Have a Coke and a smile. *1985:Am