電子商務(wù)講解課件（英文） lecture-預(yù)覽頁
【正文】 vices, Attach a simple tag at the bottom of every free message sent out: Get your private, free at People to their own work of friends and associates who see the message amp。 resources Let39。s website amp。 academic associates 2021/11/12 9 ICQ ( instant messaging system allows members to set up accounts, who then invite friends to sign up for the service themselves. Requires larger servers Motivation: Love, keepintouch, chat Network: Family, work associates Resource: Invite friends using own 2021/11/12 10 Blue Mountain Art ( provides greeting cards which can be ed to friends, who then are invited to send their own cards. Uses Blue Mountain39。 75% business puter via Sensitive – privacy concerns amp。 Report ? realtime report and data, give you flexibility when making lastminute decisions and changes Analyze 32 2021/11/12 22 2021/11/12 23 Essential Data CTR (Clickthrough Rate) ? assign unique URLs to each promotion and track them Unsubscribes ? municate with satisfied customers and prospects only Invalid Email Addresses Buy Rate ? bine cookies amp。s outbound direct marketing services Managing and coordinating implementation of delivery management technology. Assisting local offices to identify, coordinate and acquire list representations Coordinating marketing activities/materials related to direct marketing services Managing and coordinating service vendors/partners Developing, finetuning, and managing internal processes and documentation Providing internal training on marketing services/technology 2021/11/12 35 Group Project: eStrategies Web Site content – Site Map Product Strategy ? Product Design Consideration ? Any valueadded services? ? Revenue Model, eg. Membership fee ? Database? ? Product Life Cycle ? New Products Opportunities
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