【正文】 ...................................................................................................................................... 176 項(xiàng)目分析 .......................................................................................................................................... 177 規(guī)劃設(shè)計(jì) .................................................................................................................................... 177 圖 1：項(xiàng)目整體鳥瞰圖 .................................................................................................................... 177 項(xiàng)目定位分析 .......................................................................................................................... 178 項(xiàng)目優(yōu)劣分析 ............................................................................................................................ 178 營銷分析 .......................................................................................................................................... 179 銷售現(xiàn)狀 ..................................................................................................................................... 179 營銷手段 .................................................................................................................................... 180 總結(jié)： .............................................................................................................................................. 180 三、典型項(xiàng)目：東海灣 ...................................................................................................181 項(xiàng)目調(diào)查表 ...................................................................................................................................... 181 項(xiàng)目分析 .......................................................................................................................................... 182 規(guī)劃設(shè)計(jì) .................................................................................................................................... 182 項(xiàng)目定位分析 ............................................................................................................................ 183 項(xiàng)目優(yōu)劣分析 ............................................................................................................................. 184 營銷分析 .......................................................................................................................................... 184 銷售現(xiàn)狀 .................................................................................................................................... 184 營銷手段 .................................................................................................................................... 185 總結(jié)： .............................................................................................................................................. 185 四、典型項(xiàng)目：百捷中央公園 .........................................................................................186 項(xiàng)目調(diào)查表 ...................................................................................................................................... 186 項(xiàng)目分析 .......................................................................................................................................... 187 規(guī)劃設(shè)計(jì) ..................................................................................................................................... 187 項(xiàng)目定位分析 ............................................................................................................................. 188 項(xiàng)目優(yōu)劣分析 ............................................................................................................................. 189 營銷分析 .......................................................................................................................................... 190 銷售現(xiàn)狀 .................................................................................................................................... 190 表 3：項(xiàng)目戶型配比 ........................................................................................................................ 190 營銷手段 ..................................................................................................................................... 190 總結(jié)： .............................................................................................................................................. 190 六、典型項(xiàng)目：南益鯉景灣 ............................................................................................191 項(xiàng)目調(diào)查表 ...................................................................................................................................... 191 項(xiàng)目分析 .......................................................................................................................................... 192 規(guī)劃設(shè)計(jì) .................................................................................................................................... 192 項(xiàng)目定位分析 ............................................................................................................................ 192 項(xiàng)目優(yōu)劣分析 ............................................................................................................................. 193 營銷分析 .......................................................................................................................................... 193 銷售現(xiàn)狀 .................................................................................................................................... 193 營銷手段 ..................................................................................................................................... 194 總結(jié)： .............................................................................................................................................. 194 第一章 泉州市城市發(fā)展概況 一、城市概況