電大中外廣告史期末考前必備復(fù)習(xí)資料小抄-預(yù)覽頁
【正文】 國(guó)流通的，書籍作為廣告的載體，成為廣告信息傳遞的媒介，在古代較為原始的廣告表現(xiàn)形態(tài)中，出現(xiàn)廣告者，媒介，和廣告信息接收者三個(gè)要素。 在 原始社會(huì) 里主要是指與人類生活密切相關(guān)的，借助特定媒介或標(biāo)志物發(fā)散，具有目的性的信息傳遞活動(dòng)。 5. 詔 詔作為廣告宣傳形式，主要用于國(guó)家政令頒布和國(guó)家機(jī)器的運(yùn)轉(zhuǎn)，每當(dāng)王朝更替，政權(quán)交接，官員任命，獎(jiǎng)勵(lì)懲罰，歷代統(tǒng)治者均要以下詔的形式來進(jìn)行，以示皇恩浩蕩或顯示皇權(quán)的神圣與威嚴(yán)。同時(shí)，此類廣告也有大量?jī)?nèi)容對(duì)統(tǒng)治者進(jìn)行歌功頌德，期通過廣泛的傳遞來樹立 統(tǒng)治者的權(quán)威，并通過廣泛的信息傳播來博得民眾的好感，這在中國(guó)古代社會(huì)的歷代政權(quán)中，基本形成慣例。如露布廣告的傳播途徑，主要是沿驛站沿線，從邊疆直到中央機(jī)構(gòu)， 一站一站層層傳遞，不能有誤。而官府的不同顏色，規(guī)制，圖案，也是身份，地位的象征，代表黃權(quán)的神圣和權(quán)力之間各種禮儀的不可逾越，如官員出行乘坐的轎子及相關(guān)的旗幟數(shù)量，肅靜牌的位置及鳴鑼開道的點(diǎn)數(shù)，均與身份，地位，黃泉等有關(guān)。 檄文：古代官府用以征召，曉諭或聲討的文書。 （ 3）社會(huì)廣告和商品廣告是古代廣告的兩種主要形式，但在不同的社會(huì)發(fā)展階段其比重有所不同。 （ 2）廣告所反映的內(nèi)容也多以人類自身生產(chǎn)，勞作的場(chǎng)景為主。 。其中刊登的告貼是 中國(guó)近代報(bào)刊最早的廣告。1857年 1月創(chuàng)刊的《六合叢談》是上海的第一家中文近代報(bào)刊，由英國(guó)傳教士偉烈亞力主編，月刊。 7.《萬國(guó)公報(bào)》是中國(guó)近代上海地區(qū)，乃至全國(guó)影響最大，出版時(shí)間最長(zhǎng)的宗教刊物。 （ 1）《申報(bào)》 廣告價(jià)格對(duì)中西客戶一視同仁，按行來收費(fèi)； 廣告的排列方式也開始分為前幅，后幅，長(zhǎng)行，短行等幾種； 報(bào)館內(nèi)特設(shè)廣告推廣科，科內(nèi)分設(shè)廣告外勤組和廣告設(shè)計(jì)科。 月份牌廣告最早出現(xiàn)在上海。 。 3月 18日，上海電視臺(tái)播出了中國(guó)電視史上第一條外商電視廣告 —— 瑞士雷達(dá)表。 目前，美國(guó) 4A逐漸演變成為全球范圍內(nèi)規(guī)?；膹V告公司的代名詞，變成一種國(guó)際通用的叫法，意思為“合格的廣告代理商協(xié)會(huì)”，同時(shí)也成為一個(gè)公司綜合實(shí)力的體現(xiàn)和象征。 整合營(yíng)銷傳播 是一個(gè)營(yíng)銷傳播計(jì)劃概念，要求充分認(rèn)識(shí)用來制定綜合計(jì)劃時(shí)所使用的各種帶來附加值的 傳播手段，如普通廣告，直接反映廣告，銷售促進(jìn)和公共關(guān)系，并將之結(jié)合，提供良好清晰度，連貫性的信息，使傳播影響力最大化。 ，商人需要了解威尼斯的情況，促使一批專門代客打聽，供應(yīng)新聞來謀生的人，他們自己收集新聞，自己抄寫，自己發(fā)行，這些新聞成為手抄報(bào)。s recall these colorful images that brought the country great joy. Calabash Brothers Calabash Brothers (Chinese: 葫蘆娃 ) is a Chinese animation TV series produced by Shanghai Animation Film Studio. In the 1980s the series was one of the most popular animations in China. It was released at a point when the Chinese animation industry was in a relatively downed state pared to the rest of the international munity. Still, the series was translated into 7 different languages. The episodes were produced with a vast amount of papercut animations. Black Cat Detective Black Cat Detective (Chinese: 黑貓警長(zhǎng) ) is a Chinese animation television series produced by the Shanghai Animation Film Studio. It is sometimes known as Mr. Black. The series was originally aired from 1984 to 1987. In June 2021, a rebroadcasting of the original series was announced. Critics bemoan the series39。t want to steal food like other mice. Shuke became a pilot and Beita became a tank driver, and the pair met accidentally and became good friends. Then they befriended a boy named Pipilu. With the help of PiPilu, they cofounded an airline named Shuke Beita Airlines to help other animals. Although there are only 13 episodes in this series, the content is very pact and attractive. The animation shows the preciousness of friendship and how people should be brave when facing difficulties. Even adults recalling this animation today can still feel touched by some scenes. Secrets of the Heavenly Book Secrets of the Heavenly Book, (Chinese: 天書奇談 ) also referred to as Legend of the Sealed Book or Tales about the Heavenly Book, was released in 1983. The film was produced with rigorous dubbing and fluid bination of music and vivid animations. The story is based on the classic literature Ping Yao Zhuan, meaning The Suppression of the Demons by Feng Menglong. Yuangong, the deacon, opened the shrine and exposed the holy book to the human world. He carved the book39。s feud with Nezha over his son3
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