【正文】 項(xiàng) 目 建 議 書2009年3月目 錄 前言me,39。clock!39。Then he lent me a book. I read a few lines, but I did not understand a word. Every day I thought about postcards. My holidays passed quickly, but I did not send any cards to my friends. On the last day I made a big decision. I got up early and bought thirtyseven cards. I spent the whole day in my room, but I did not write a single card !Lesson 4 An exciting trip 激動人心的旅行I have just received a letter from my brother, Tim. He is in Australia. He has been there for six months. Tim is an engineer. He is working for a big firm and he has already visited a great number of different places in Australia. He has just bought an Australian car and has gone to Alice Springs, a small town in the centre of Australia. He will soon visit Darwin. From there, he will fly to Perth. The Nicest Garden Competition39。s garden is more interesting. He has made neat paths and has built a wooden bridge over a pool. I like gardens too, but I do not like hard work. Every year I enter for the garden petition too, and I always win a little prize for the worst garden in the town!On Wednesday evening, we went to the Town Hall. It was the last day of the year and a large crowd of people had gathered under the Town Hall clock. It would strike twelve in twenty minutes39。 I looked at my watch. It was true. The big clock refused to wele the New Year. At that moment everybody began to laugh and sing.We have an old musical instrument. It is called a clavichord(翼琴). It was made in Germany in 1681. Our clavichord is kept in the livingroom. It has belong to our family for a long time. The instrument was bought by my grandfather many years ago. Recently it was damaged by a visitor. She tried to play jazz on it! She struck the keys too hard and two of the strings were broken. My father was shocked. Now we are not allowed to touch it. It is being repaired by a friend of my father39。Lesson 11 One good turn deserves another 禮尚往來I have never borrowed any money from you,39。clock so we shall have plenty of time. We shall see his boat and then we shall say goodbye to him. He will be away for two months. We are very proud of him. He will take part in an important race across the Atlantic.The Greenwood Boys are a group of popular singers. At present, they are visiting all parts of the country. They will be arriving here tomorrow. They will be ing by train and most of the youngDo you speak English?39。Lesson 15 Good news 佳音 Don39。 Sir, we wele you to our city. This is a No Parking area. You will enjoy your stay here if you pay attention to our street signs. This note is only a reminder.39。Lesson 17 Always young 青年常駐t there ! As I was looking for it, the innkeeper came in. 39。 I answered, 39。 The innkeeper smiled and immediately went out. In a few minutes he returned with my bag and gave it back to me. 39。 My dog had taken it into the garden. He often does this.39。Lesson19 Sold out 票已售完 39。39。 the girl said.Just then, a man hurried to the ticketoffice.39。Could I have those two tickets please ?39。the girl said, 39。I might as well have them,39。Lesson20 One man in a boat 獨(dú)坐孤舟 It39。m not really interested in fishing. I am only interested in sitting in a boat and doing nothing at all !Aeroplanes are slowly driving me mad. I live near an airport and passing planes can be heard night and day. The airport was built during the war, but for some reason it could not be used then. Last year, however, it came into use. Over a hundred people must have been driven away from their homes by the noise. I am one of the few people left. Sometimes I think this house will be knocked down by a passing plane. I have been offered a large sum of money to go away, but I am determined to stay here. Everybody says I must be mad and they are probably right.My daughter, Jane, never dreamed of receiving a letter from a girl of her own age in Holland. Last year, we were travelling across the Channel and Jane put a piece of paper with her name and address on it into a bottle. She threw the bottle into the sea. She never thought of it again, but ten months later, she received a letter from a girl in Holland. Both girls write to each other regularly now. However, they have decided to use the postoffice. Letters will cost a litt1e more, but they will certainly travel faster. I had a letter from my sister yesterday. She lives in Nigeria. In her letter, she said that she would e to England next year. If she es, she will get a surprise. We are nowLesson24 It could be worse 不幸中之萬幸 I left the money in my room,39。 The manager was sympathetic, but he could do nothing. 39。5o. 39。根據(jù)《商業(yè)特許經(jīng)營管理?xiàng)l例》的規(guī)定，商業(yè)特許經(jīng)營（以下簡稱特許經(jīng)營）是指擁有注冊商標(biāo)、企業(yè)標(biāo)志、專利、專有技術(shù)等經(jīng)營資源的企業(yè)（以下稱特許人），以合同形式將其擁有的經(jīng)營資源許可其他經(jīng)營者（以下稱被特許人）使用，被特許人按照合同約定在統(tǒng)一的經(jīng)營模式下開展經(jīng)營，并向特許人支付特許經(jīng)營費(fèi)用的經(jīng)營活動引自《商業(yè)特許經(jīng)營管理?xiàng)l例》第三條。在發(fā)達(dá)國家，特許經(jīng)營已經(jīng)成為現(xiàn)代商業(yè)、現(xiàn)代服務(wù)業(yè)的主流商業(yè)模式。特許經(jīng)營不僅是發(fā)達(dá)國家的“支柱產(chǎn)業(yè)”，也成為發(fā)達(dá)國家現(xiàn)代商業(yè)和現(xiàn)代服務(wù)業(yè)對外輸出的主要模式，通過特許經(jīng)營方式向全球擴(kuò)張。）于1965年成立，僅四十余年時(shí)間，已經(jīng)在全球86個(gè)國家開設(shè)有近3萬家分店，成為世界第二大單一品牌快餐特許經(jīng)營連鎖機(jī)構(gòu)。在發(fā)達(dá)國家，與特許經(jīng)營有關(guān)的市場交易已經(jīng)非常成熟，包括授權(quán)加盟、加盟店轉(zhuǎn)讓及特許經(jīng)營企業(yè)的產(chǎn)權(quán)、股權(quán)交易等。通過十年的發(fā)展，中國特許經(jīng)營企業(yè)的數(shù)量呈現(xiàn)高速增長。截止2008年底，通過備案的特許經(jīng)營企業(yè)已經(jīng)接近1000家。由于《條例》采用了狹義的特許經(jīng)營概念，因而“品牌專賣店”等零售型連鎖體系基本上都沒有進(jìn)行特許經(jīng)營備案。最近幾年，由于特許體系不夠完善、競爭日漸加劇，導(dǎo)致廣告營銷成本增加，特許經(jīng)營體系店鋪數(shù)量增長緩慢。這是中國特許經(jīng)營發(fā)展過程中的必然，是特許經(jīng)營快速發(fā)育期的市場規(guī)律?，F(xiàn)代經(jīng)濟(jì)領(lǐng)域中，任何行業(yè)的發(fā)展，都離不開交易市場的同步發(fā)展與支持。石景山區(qū)正在建設(shè)中的北京特許經(jīng)營總部園區(qū)將通過建立專業(yè)化股權(quán)投資基金（包含政府引導(dǎo)基金），吸引優(yōu)秀特許經(jīng)營企業(yè)入園，促進(jìn)特許經(jīng)營企業(yè)的發(fā)展。通過北京特許經(jīng)營交易所的建立、運(yùn)營，也能擴(kuò)大北京特許經(jīng)營總部園區(qū)的宣傳，推動北京特許經(jīng)營總部園區(qū)的建設(shè)，促進(jìn)北京商務(wù)金融業(yè)的發(fā)展。根據(jù)特許經(jīng)營權(quán)交易的理論與實(shí)踐，特許經(jīng)營權(quán)交易主要包括以下類型：（1）區(qū)域特許交易即特許人授權(quán)許可加盟商在一定區(qū)域內(nèi)設(shè)立若干加盟店，包括加盟商直接投資經(jīng)營的加盟店和分許可設(shè)立的加盟店。區(qū)域特許和單店特許是新建加盟店，而轉(zhuǎn)特許是市場存量加盟店的轉(zhuǎn)讓。在備案時(shí)，企業(yè)應(yīng)當(dāng)提供特許經(jīng)營合同樣本、特許經(jīng)營操作手冊、市場計(jì)劃書及有關(guān)證明材料。上述品種交易是有關(guān)交易所（如北京產(chǎn)權(quán)交易所、上海技術(shù)交易所）正在經(jīng)營的交易品種，北京特許經(jīng)營交易所將以特許經(jīng)營企業(yè)為目標(biāo)，以專業(yè)化的服務(wù)為特許經(jīng)營企業(yè)提供有關(guān)交易平臺。第一章 特許經(jīng)營簡介中國法律對特許經(jīng)營的定義，始于1997年11月14日國內(nèi)貿(mào)易部發(fā)布的《商業(yè)特許經(jīng)營管理辦法（試行）》，該辦法第二條規(guī)定：特許經(jīng)營是指特許者將自己所擁有的商標(biāo)（包括服務(wù)商標(biāo)）、商號、產(chǎn)品、專利和專有技術(shù)、經(jīng)營模式等以特許經(jīng)營合同的形式授予被特許者使用，被特許者按合同的規(guī)定，在特許者統(tǒng)一的業(yè)務(wù)模式下從事經(jīng)營活動，并向特許者支付相應(yīng)的費(fèi)用。國務(wù)院法制辦、商務(wù)部負(fù)責(zé)人就《商業(yè)特許經(jīng)營管理?xiàng)l例》有關(guān)問題答中國政府網(wǎng)問指出：商業(yè)特許經(jīng)營，一般簡稱為特許經(jīng)營，有時(shí)也叫特許加盟。二是特許人和被特許人之間是一種合同關(guān)系。特許經(jīng)營是一種高度系統(tǒng)化、組織化的營銷方式，統(tǒng)一的經(jīng)營模式是其核心要求之一，也是保證服務(wù)的規(guī)范性、一致性以及維護(hù)品牌形象的需要。被特許人經(jīng)許可使用這些經(jīng)營資源也是為了開展經(jīng)營活動，因此需要支付相應(yīng)的費(fèi)用。關(guān)于“統(tǒng)一經(jīng)營模式”和“交納特許