【正文】 subsystem. Besides, 3PLs is also responsible for logistics management and control through the distribution management subsystem. Management of 3PLs mainly includes the 7 modules of purchasing management, supplier relationship management, planning management, customer relationship management, sales management, inventory management and distribution management. Through the effective integration and coordination between 3PLs and the business with partner at the downstream and upstream of agricultural supplier chain, management system of internal and external integrated agricultural enterprises is formed using the logistics information system to realize the integration of logistics and information flow. In general， 3PLs enterprise is still in the initial stage in China. Management information system of agricultural supply chain is not perfect, which can not meet the current needs of the rapid development and agricultural products circulation in rural China. Thus, there is an urgent need to build a new mode of agricultural logistics, so as to reduce the process of sales turnover, to lower the production cost of 3PLs enterprises, to improve the circulation efficiency of agricultural products, and to expand the sales market of agricultural products. 3 Conclusion Developing modern 3PLs is an inevitable trend of market development. Design and Construction of Network Management Information System of Agricultural Products Supply Chain Based on 3PLs 6 development of management information system based on 3PLs can bring spillover benefits to the producer, supplier and retailer of agricultural the current Inter environment, management information system of agricultural supply chain based on 3PLs must be established based on the specific characteristics of operation mode and the actual business situation of 3PLs enterprises, so as to establish a management information system suitable for a given enterprise. From the perspective of overall integration of resources, the work management information system of agricultural supply chain based on 3PLs established has connected the interests of different nodes in agricultural supply chain into an organic whole, has effectively eliminated the barriers to information flow, and has increased the profits of agriculturerelated enterprises and farmers. At the same time, according to the characteristics of agricultural enterprises in China, a rational agricultural products logistics mode of internal and external integrated agricultural enterprise is established, which offers a reference for the management of agricultural supply chain in China. Construction of Network Management Information System of Agricultural Products Supply Chain Based on 3PLs 7 基于第三方物流的農(nóng)產(chǎn)品供應(yīng)鏈網(wǎng)絡(luò)管理信息系統(tǒng)的建設(shè) 摘 要 本文對(duì) 構(gòu)建網(wǎng)絡(luò)農(nóng)業(yè)第三方物流供應(yīng)鏈管理信息系統(tǒng)的必要性進(jìn)行了分析，表明第三方物流可以提高農(nóng)產(chǎn)品供應(yīng)鏈的整體競(jìng)爭(zhēng)優(yōu)勢(shì)。 提出了基于第三方物流的農(nóng)產(chǎn)品供應(yīng)鏈網(wǎng)絡(luò)管理信息系統(tǒng)框架 。 關(guān)鍵詞： 第三方物流，農(nóng)產(chǎn)品供應(yīng)鏈網(wǎng)絡(luò)，管理信息系統(tǒng)，中國(guó) 第三方物流公司就是接受生產(chǎn)企業(yè)委托的物流活動(dòng)而提供專(zhuān)業(yè)物流服務(wù)的公司，能夠?qū)⒕杏诤诵臉I(yè)務(wù)，通過(guò)信息系統(tǒng)與企業(yè)保持密切聯(lián)系，實(shí)現(xiàn)物流運(yùn)作和管理模式全面控制?，F(xiàn)有的管理信息系統(tǒng)為從事農(nóng)產(chǎn)品流通的第三方物流企業(yè)提供的信息不甚充分，此外，其建設(shè)物流數(shù)據(jù)處理系統(tǒng)不完善，信息技術(shù)沒(méi)有實(shí)現(xiàn)真正的專(zhuān)業(yè)第三方物流企業(yè)在農(nóng)產(chǎn)品流通方面的需要。分析農(nóng)產(chǎn)品的供應(yīng)鏈管理中存在的問(wèn)題，并構(gòu)建 基于第三方物流的農(nóng)產(chǎn)品供應(yīng)鏈網(wǎng)絡(luò)管理信息系Construction of Network Management Information System of Agricultural Products Supply Chain Based on 3PLs 8 統(tǒng)，能夠?yàn)橹袊?guó)農(nóng)產(chǎn)品供應(yīng)鏈中的信息管理提供參考。而且將第三方物流企作為核心應(yīng)用于農(nóng)產(chǎn)品流通領(lǐng)域方面，是費(fèi)時(shí)、低效和低層次的，難以滿足農(nóng)村市場(chǎng)的快速發(fā)展和社會(huì)生產(chǎn)力的需要。隨著收入水平的提高，消費(fèi)者對(duì)農(nóng)產(chǎn)品的多樣化、個(gè)性化、新鮮自然、環(huán)保要求也越來(lái)越高，這就需要更快，更專(zhuān)業(yè)，更好地組織物流。在農(nóng)業(yè)產(chǎn)品供應(yīng)鏈中應(yīng)用第三方物流可以解決這個(gè)問(wèn)題。原材料和產(chǎn)品銷(xiāo)售服務(wù)的專(zhuān)業(yè)化，極大地提高了傳統(tǒng)企業(yè)的物流效率。由于傳統(tǒng)企業(yè)試圖獲得競(jìng)爭(zhēng)優(yōu)勢(shì)，在商品流通領(lǐng)域有著激烈的市場(chǎng)競(jìng)爭(zhēng)。作為農(nóng)產(chǎn)品供應(yīng)鏈整合的手段，專(zhuān)業(yè)化運(yùn)作的第三方物流可以幫助供應(yīng)鏈上的利益相關(guān)者，以獲得更多的農(nóng)產(chǎn)品需求信息，并能降低農(nóng)產(chǎn)品流通成本。與此同時(shí)，以合同形式的第三方物流企業(yè)統(tǒng)一在農(nóng)產(chǎn)品供應(yīng)鏈中的所有企業(yè)的利益，強(qiáng)調(diào)雙方的戰(zhàn)略伙伴關(guān)系，減輕農(nóng)產(chǎn)品市場(chǎng)相關(guān)產(chǎn)業(yè)的市場(chǎng)競(jìng)爭(zhēng)。 Construction of Network Management Information System of Agricultural Products Supply Chain Based on 3PLs 10 圖 1基于第三方物流的農(nóng)產(chǎn)品供應(yīng)鏈網(wǎng)絡(luò)管理信息系統(tǒng)結(jié)構(gòu) 圖 1 表示出系統(tǒng)的基本硬件系統(tǒng)是由網(wǎng)絡(luò)傳輸介質(zhì)和網(wǎng)絡(luò)設(shè)備結(jié)合而形成，這就是網(wǎng)絡(luò)通信層。第三方物流標(biāo)準(zhǔn)體系包括總體標(biāo)準(zhǔn)、網(wǎng)絡(luò)基礎(chǔ)設(shè)施標(biāo)準(zhǔn)、應(yīng)用支撐標(biāo)準(zhǔn)、應(yīng)用標(biāo)準(zhǔn)、信息安全標(biāo)準(zhǔn)、管理標(biāo)準(zhǔn)。 圖 2 第三方物流網(wǎng)絡(luò)管理信息系統(tǒng)的功能模塊 管理體系框架 根據(jù)現(xiàn)有的研究結(jié)果、業(yè)務(wù)和現(xiàn)代物流管理模塊以及管理信息系統(tǒng)，圖 3表示出管理內(nèi)部和外部的綜合農(nóng)業(yè)企業(yè)從制造商，供應(yīng)商和消費(fèi)者的零售終端的農(nóng)產(chǎn)品流通體系。主要管理計(jì)劃、庫(kù)存等子系統(tǒng)，通過(guò)供應(yīng)商關(guān)系監(jiān)督子系統(tǒng)，采購(gòu)管理子系統(tǒng)和供應(yīng)商進(jìn)行信息交互，生產(chǎn)商和消費(fèi)者通過(guò)客戶關(guān)系管理子系統(tǒng)、銷(xiāo)售管理子系統(tǒng)進(jìn)行信息交互。 總之，第三方物流在中國(guó)任然處于初級(jí)階段?；诘谌轿锪鞴芾硇畔⑾到y(tǒng)的設(shè)計(jì)和開(kāi)發(fā)可以為農(nóng)產(chǎn)品生產(chǎn)商，供應(yīng)商和零售商帶來(lái)巨大利益。