【正文】 n issue has the news value or not, of course on condition that the thing is within the scope of their knowledgement. Thus the reporters are able to tell which facts are mon things and which are significant ones. Then the material section will be acplished by bring the significant facts into the report plans. The western media often focus on the negative, pessimistic, bloody and wild material. Take the American media for example, their tradition shows they would pay more attention to the individuals than the social valves and significance. Thus they usually work hard on press agentry in the selection of munication angle and the performance of characters personality. Fierce petition like fighting courageously at bayopoint range caused media dilute the seriousness and constantly pursue to 東北大學秦皇島分校畢業(yè)設計（論文） 第 6 頁 relax and funny style. So the media descend to the sensationally cultural tool to catharsis and make the sense of pleasure. Even some media whose intention was to do serious program were not spared. Because the . media pete with audience ratings and circulation, so it is hard to avoid not blindly pursuing selling points, dramatic elements and to please the audience with the anecdote fun. This is also led the vulgarization of United States news appear. Socialist journalism is given priority to carry out the principle of positive publicity. Socialist media agencies and the vast majority of journalists, in news propaganda, will mainly focus on reporting the mainstream of the society, eulogizing that the mass under the leadership of the party have created great performance. To reflect progress of thought, new concepts and new life representing the correct development direction of the munity has bee the main content of news broadcast. However, the Chinese journalism does no deny reporting the difficulties and problems occurred in the Socialist construction, and not reject to criticize the faults and errors of the government and the party. On the contrary, the mainly positive publicity and the certain exposure and criticism, can prehensively reflect the panorama of socialist construction, and better carry out to work in the service of socialism, the basic principle of serving the people. Negative information in China include the problems and challenges faced with in reform and development, such as the unemployment, official corruption, medical reform, the gap between rich and poor, environmental pollution, and so on, and all kinds of natural disasters and production liability accident. Reporting the negative facts does not equal to negative report. Negative report refers to all the reports involve the facts that all the news media breaking the law or ethical morality, being against human social progressive trend, and damaging the interests of the human. Negative report is one of the major difference between Chinese and western news report. For example, in 2020, among the 14 news stories about winning the 87th annual Pulitzer Prize, 13 pieces of them were the negative reports. And the winning media were the famous broadsheet in the America even in the world, such as New York Times, Washington Post and The Wall Street Journal and so on. On the contrary, in China, in 2020, of 209 pieces of news works get the journalism awards, 東北大學秦皇島分校畢業(yè)設計（論文） 第 7 頁 except a few exposure and critical articles, majority were positive reports. The prized media are People39。s news writing is good at narrating, through using more static techniques to narrate the process of an event, or by listing figures to illustrate some problems, especially some economic reports. However, some western news reports can through choosing the angle highlight the interesting factors of the serious news event, in order to arouse people39。上世紀 50 年代，他們和祖葷從居住了百年的“下洞”往上遷伏，搬至中洞，這一住就是 60 年 .為了讓他們從洞穴中遷出，當?shù)卣肓撕芏喾ㄗ?，甚至在不遠的山下修建了新房，但是只有幾戶人家愿意走出洞穴 .山下不遠處，當?shù)卣藿ǖ拇u房大部分被閑置，問及原因，得到的最多回答是 :貴州多雨、山下路滑，洞內(nèi)不漏雨、洞外潮濕，不易儲存柴火，洞內(nèi)群居安全，云云 .這些理由，聽起來多少有些不符合邏輯，又或者，是這個習慣群居 的洞穴部落不想給自己試著搬到山下的理由和機會。s point of view showed up: the people in Zhoudong are seems living a seclusive life like Arcadia, the life is relative plain, the outside world has many temptations, but it will never match the cave home In American English news reports, this kind of speech is very few, look at the following example: New article has Photo of dogs， naked Iraqi Prisoner WASHINGTON Journalist Seymour Hersh wrote a new article in The New Yorker magazine this week that includes a photograph that shows American guards apparently setting dogs on a naked prisoner at Baghdad39。s values and thinking mode deeply. The west had cultivated the western personal standard culture. During the Renaissance, the western request for the personal value and dignity was released from the shadow of magisterium. And then, Humanism ideology has bee the chief thought trend. From this specific sense, the western culture is the individualism culture. The individualism acts on western news media, which has the obvious practical significance. On one hand, the report’s content and thought mainly about the individual’s activities and thoughts, even exaggerate the individual’s role playing in the society and history. On the other hand, the individualism also reflects in the effect of report. That is, whether the good or bad effects are directly related to the success or failure of media or the reporters themselves. Thus it can be seen that the interests of social group should be placed by the personal interests. Coexistence of Human and Nature and Separation of Human and Nature Ancient Chinese philosophy advocated the concept of coexistence of human and nature, that means human and nature、 human society are harmonious and united, and the human39。s news propaganda work so that it is highly disciplined and structured. China39。newsw