【正文】 外，本論文不包含任何其他個人 或集體已經(jīng)發(fā)表或撰寫過的作品成果。 學位論文作者簽名： 導師簽名： 日期： 年 月 日 日期： 年 月 日中山大學碩士學位論文 佛山市民營醫(yī)院競爭力現(xiàn)狀調(diào)查研究 I 佛山市民營醫(yī)院 競爭力 現(xiàn)狀 調(diào)查研究 專 業(yè)：公共衛(wèi)生碩士 (MPH) 學位申請人： 指導老 師： 中文摘要 研究目的 : 隨著 我國醫(yī)療衛(wèi)生體制改革 的深入 ，民營醫(yī)院在 醫(yī)療市場 多元化發(fā)展過程中的地位亦隨之凸顯出來 。 研究方法： 采用文獻研究、現(xiàn)場調(diào)查與資料分析相結(jié)合的方法對以下幾點進行研究： 佛山市民營醫(yī)院的環(huán)境 佛山市民營醫(yī)院的人力資源情況 佛山市民營醫(yī)院的管理機制 中山大學碩士學位論文 佛山市民營醫(yī)院競爭力現(xiàn)狀調(diào)查研究 II 佛山民營醫(yī)院 SWOT 分析 研究結(jié)果 和結(jié)論 ： 生存環(huán)境方面：新醫(yī)改之 后對民營醫(yī)院的政策逐漸放寬，從醫(yī)保政策還是人才環(huán)境上，都改變了以往與公立醫(yī)院不公平對待的現(xiàn)象。 只有從技術(shù)人才、服務(wù)質(zhì)量上不斷提升，才能增強民營醫(yī)院的核心競爭力，在市場上占有一席之地。但是總的來說，民營醫(yī)院在政策支持下和良性的醫(yī)療市場環(huán)境下，還是具有很大的發(fā)展?jié)摿Α? 關(guān)鍵詞 ：佛山民營醫(yī)院，發(fā)展現(xiàn)狀， 競爭力 The survey research on the petitive status of private hospital of Foshan City Major: Master of Public Health(MPH) Master Degree Candidate:Xianan Zhu Supervisor: Zhenglu Hu 中山大學碩士學位論文 佛山市民營醫(yī)院競爭力現(xiàn)狀調(diào)查研究 IV ABSTRACT Research purposes： With the deepening of medicalsanitary system reform, status of private hospitals in the process of diversification of medical market. However, private hospitals in our country faces a late start, the health care system is not perfect, the social environment restriction and lack of management experience, which hindered the development of private hospitals of foshan were taken as the research object in this text,through understanding management present situation, problems of private hospitals of Fosha, and connecting with the present situation of medical security system as well as opportunities and challenges which private hospitals may face, to explore the methods which can improve the petitiveness of private hospitals. In addition, through the research of the development of private hospitals in developed countries,the idea of the future development direction of private hospitals in our country were put forward. Research methods： literature research, field survey and data analysis method of bining the following points: 1, Foshan City, the private hospital environment 2, Foshan City, the human resources of the private hospital 3, Foshan City, a private hospital management mechanism 4 SWOT analysis of private hospitals of Foshan Findings and conclusions: Living environment: private hospital policy after the new medical reform gradually relaxed from the health insurance policy or human resources environment has changed with the public hospitals in the past treated unfairly. Private hospitals began to have associations such an anization to unify and standardize and manage to break before a mess of the situation is conducive to the coordinated development of the private hospital. Human resources: the high degree of private hospital health workers, the proportion of high grade improved, but still there is no guarantee the longterm development of human resources, resulting in private hospitals is difficult to retain talent. Protection and development of talent is still a private hospital personnel strength an important factor behind the public only from the technical personnel, quality of service, in order to enhance the core petitiveness of the private hospitals in the market place. Management mechanism: the lack of advanced management mode, the lack of longterm planning, business objectives to shortterm interestbased collaborative force and the philosophy of science, marketing, technology, human resources and other departments. Must abandon the best interest of 中山大學碩士學位論文 佛山市民營醫(yī)院競爭力現(xiàn)狀調(diào)查研究 V shortsighted, scientific and advanced management mode, the efficient functioning of the various departments, in order to get the longterm development. Analysis SOWT: The strengths and weaknesses of the same in the coexistence of opportunities and threats. But in general, private hospitals and the a benign medical market environment to support the policy, still has great potential for development. Responses: 1, good use of favorable policies and regulations, the strength to fight for the development of the private hospital. 2, talent, and actively recruiting and training of qualified personnel, the development of rational personnel security mechanism 3, establish the business philosophy of science and management mechanisms. 4, the development of a longterm strategic planning, from all levels to improve their petitiveness. Keywords: private hospital of Foshan, development status, petitiveness 目 錄 中文摘要 ................................................ I ABSTRACT ............................................... IV 第 1 章 前 言 .................................. ...（ 1） 第一節(jié) 研究背景 .................................. （ 1） 第二節(jié) 民營醫(yī)院 競爭力理論研究 .................... （ 3） 第三節(jié) 研究 目的和意義 ............................ （ 4） 第 2 章 研究的對象和方法 ............................. （ 6） 第 3 章 調(diào)查結(jié)果和討論 ............................... （ 8） 第一節(jié) 佛山市民營醫(yī)院基本情況 .................... （ 8） 第二節(jié) 我國民營醫(yī)院發(fā)展的環(huán)境 ................... （ 12） 第三節(jié) 佛山民營醫(yī)院 SWOT 分析 .................... （ 16） 第 4 章 佛山民營醫(yī)院發(fā)展策略 ........................ （ 21） 第一節(jié) 民營醫(yī)院應(yīng)提高核心競爭力 .................. （ 21） 第二節(jié) 民營醫(yī)院戰(zhàn)略定位 ......................... （ 23） 第 5 章 結(jié) 論 ................................... （ 29） 第一節(jié) 佛山民營醫(yī)院的發(fā)展現(xiàn)狀 ................... （ 29） 第二節(jié) 佛山民營醫(yī)院的競爭力水平 ................. （ 30） 第三節(jié) 佛山民營醫(yī)院發(fā)展策略 ..................... （ 31） 參考文獻： ......................................... （ 33） 致 謝 ........................................... （ 35） 中山大學碩士學位論文 佛山市民營醫(yī)院競爭力現(xiàn)狀調(diào)查研究 1 第 1 章 前 言 第一節(jié) 研究 背景 民營醫(yī)院 最早是 在 上世紀八十年代出現(xiàn)在 中國醫(yī)療行業(yè)中 ，但因為其規(guī)模小，專業(yè)化程度低，對公立醫(yī)院構(gòu)不成競爭力。雖然政