【正文】 搭起一個(gè)橋梁。2021 年陜西理工學(xué)院第七屆大學(xué)生創(chuàng)業(yè)計(jì)劃競(jìng)賽 序號(hào)： 錦程實(shí)習(xí)服務(wù)網(wǎng) 商 業(yè) 計(jì) 劃 書(shū) 團(tuán)隊(duì)名稱(chēng)： 錦程實(shí)習(xí)服務(wù)團(tuán)隊(duì) 申報(bào)單位 : 經(jīng)濟(jì)貿(mào)易系 類(lèi)別： □ 產(chǎn)品類(lèi) ■ 服務(wù)類(lèi) 2 目錄 1 前言 ...................................................................................................................................... 4 2 摘要 ...................................................................................................................................... 4 3 公司介紹 ............................................................................................................................... 5 企業(yè)運(yùn)營(yíng) ..................................................................................................................... 5 企業(yè)戰(zhàn)略 ..................................................................................................................... 5 網(wǎng)上招聘企業(yè)的成長(zhǎng)潛力 ................................................................................... 5 大學(xué)生就業(yè)招聘市場(chǎng)分析 ................................................................................... 5 網(wǎng)上招聘就業(yè)產(chǎn)業(yè)前進(jìn)和預(yù)測(cè)和展望 ................................................................. 6 產(chǎn)品組合 ..................................................................................................................... 6 主要業(yè)務(wù)介紹 .................................................................................................... 6 輔助產(chǎn)品 ........................................................................................................... 7 特定市場(chǎng)概況 .............................................................................................................. 8 消費(fèi)者的接受性 ................................................................................................. 8 服務(wù)范圍 ........................................................................................................... 8 目標(biāo)市場(chǎng)的成長(zhǎng)狀況 .......................................................................................... 8 評(píng)價(jià)大學(xué)生實(shí)習(xí)平臺(tái)滿(mǎn)足市場(chǎng)需求的能力 .......................................................... 8 組織結(jié)構(gòu) ..................................................................................................................... 9 結(jié)構(gòu)說(shuō)明 ........................................................................................................... 9 職位說(shuō)明 ........................................................................................................... 9 主要管理人員安排 ......................................................................................................10 董事會(huì)成員 .......................................................................................................10 其他員工 .......................................................................................................... 11 4 市場(chǎng)調(diào)查 ..............................................................................................................................12 企業(yè)分析 ....................................................................................................................12 學(xué)生分析 ....................................................................................................................15 5 市場(chǎng)營(yíng)銷(xiāo) ..............................................................................................................................19 產(chǎn)品分析 ....................................................................................................................19 SWOT 分析 ................................................................................................................19 市場(chǎng)目標(biāo) ....................................................................................................................20 戰(zhàn)略規(guī)劃 ....................................................................................................................21 產(chǎn)品策略 ..........................................................................................................21 定價(jià)策略 ..........................................................................................................21 渠道策略 ..........................................................................................................22 促銷(xiāo)策略 ..........................................................................................................22 6 公司戰(zhàn)略 ..............................................................................................................................23 引入市場(chǎng)階段 .............................................................................................................23 成長(zhǎng)階段 ....................................................................................................................23 成熟階段 ....................................................................................................................23 衰退階段 ....................................................................................................................23 7 技術(shù)可行性分析 ...................................................................................................................24 頁(yè)面布局 ....................................................................................................................24 制作要求 ....................................................................................................................26 8 風(fēng)險(xiǎn)分析 ..............................................................................................................................27 3 外部風(fēng)險(xiǎn)分析 .............................................................................................................27 行業(yè)內(nèi)競(jìng)爭(zhēng)風(fēng)險(xiǎn) ................................................................................................27 市場(chǎng)環(huán)境分析 ...................................................................................................27 客戶(hù)風(fēng)險(xiǎn) ...............................................................................................