【正文】 ...................................................................................................................5 四 競(jìng)爭(zhēng)分析.....................................................................................................................................5（1）上海易果電子商務(wù)有限公司.........................................................................................5（2）武漢水果網(wǎng)...................................................................................................................6（3）香儂果品網(wǎng)...................................................................................................................7 五 網(wǎng)站運(yùn)營.....................................................................................................................................7 1................................................................................................................7 2 物流.....................................................................................................................................7 3.................................................................................................................................8 4 貨源.....................................................................................................................................8 5 網(wǎng)站.....................................................................................................................................8 6 APP.....................................................................................................................................8 六 網(wǎng)站推廣.....................................................................................................................................9 1 線上推廣.............................................................................................................................9 2 線下營銷...........................................................................................................................10 七 盈利模式...................................................................................................................................10 1 銷售本行業(yè)產(chǎn)品.................................................................................................................10 2 銷售衍生產(chǎn)品.....................................................................................................................10 3 銷售平臺(tái).............................................................................................................................10 4 特許加盟.............................................................................................................................10 5 信息發(fā)布.............................................................................................................................10 6 廣告.....................................................................................................................................10 八風(fēng)險(xiǎn)管理.................................................................................................................................10 九資金投入與使用.....................................................................................錯(cuò)誤！未定義書簽。但文化水平不足阻礙了他們的轉(zhuǎn)型。雖然水果行業(yè)電子商務(wù)才走了短短5年時(shí)間。二 市場(chǎng)分析（1）競(jìng)爭(zhēng)激烈，供應(yīng)鏈長改革開放以來，國家對(duì)農(nóng)民各項(xiàng)政策逐漸放寬，廣大農(nóng)民的經(jīng)濟(jì)意識(shí)不斷加強(qiáng)。有資料顯示，我國水果等具有保鮮要求的農(nóng)產(chǎn)品在運(yùn)輸過程中的損失率達(dá)25%~30%，相比發(fā)達(dá)國家損失率控制在5%以下，如此巨大的差距說明我國水果在流通環(huán)節(jié)上的落后。（3）法律意識(shí)淡薄，缺乏職業(yè)道德由于缺乏法律體系的保障，規(guī)章制度不健全，行政干預(yù)不足，使水果批發(fā)市場(chǎng)經(jīng)常出現(xiàn)以次充好、假冒名牌等違法銷售行為。我國水果批發(fā)市場(chǎng)的品牌意識(shí)不強(qiáng)，創(chuàng)名牌市場(chǎng)的積極性不高，很多同類的批發(fā)市場(chǎng)千篇一律，不具特色。當(dāng)然有76%的消費(fèi)者認(rèn)為在傳統(tǒng)實(shí)體店中會(huì)花較多時(shí)間等待。根據(jù)有關(guān)資料顯示，我國果品行業(yè)專業(yè)網(wǎng)站大約有40多家。果品企業(yè)是應(yīng)用電子商務(wù)的主體，主要是大中城市的果品龍頭企業(yè)和大型批發(fā)、集貿(mào)市場(chǎng)。四 競(jìng)爭(zhēng)分析（1）上海易果電子商務(wù)有限公司產(chǎn)品的定位在主要從事進(jìn)口精品水果。檔我優(yōu)”才是