【正文】 ..............................................3 一、概述 .................................................................................................................................................................3 二、休閑度假游客市場分析 ...............................................................................................................................3 休閑度假人群研究 .................................................................................................................................3 市場預(yù)測 ..................................................................................................................................................4 （四）策劃思路 .............................................................................................................................................................4 一、區(qū)域配置 ........................................................................................................................................................5 市級旅游度假區(qū)布局與分工 ................................................................................................................5 海淀區(qū)前山后山旅游區(qū)協(xié)調(diào)發(fā)展 ........................................................................................................5 科技與文教智力旅游的交融 ................................................................................................................6 二、度假區(qū)形象設(shè)計 ............................................................................................................................................6 旅游形象和促銷口號 .............................................................................................................................6 具體理由 ..................................................................................................................................................7 三、性質(zhì)與任務(wù) ....................................................................................................................................................7 假日休閑度假 .........................................................................................................................................7 生態(tài)體驗 ..................................................................................................................................................7 科教交流與知識轉(zhuǎn)換 .............................................................................................................................7 四、風(fēng)格與特色 ....................................................................................................................................................7 田園風(fēng)格 ..................................................................................................................................................8 生態(tài)示范 ..................................................................................................................................................8 知識載體 ..................................................................................................................................................8 科技運行 ..................................................................................................................................................9 五、檔次 .................................................................................................................................................................9 中高品位 ..................................................................................................................................................9 國家級優(yōu)質(zhì)旅游地 .................................................................................................................................9 （五）功能分區(qū)與項目設(shè)計 ..................................................................................................................................... 10 一、總體構(gòu)成 ..................................................................................................................................................... 10 二、分區(qū)建設(shè)重點項目 ..................................................................................................................................... 10 綜合接待區(qū) ........................................................................................................................................... 10 “海淀之光”區(qū) .................................................................................................................................. 11 “ 稻香苑”區(qū)和 “綠色精神家園”區(qū) ..................................................................................... 12 生態(tài)農(nóng)業(yè)觀摩園區(qū) .............................................................................................................................. 13 戶外科技實驗小區(qū) ...................................................................