北京財富購物中心招商手冊-全文預覽
【正文】 RETAIL CENTER AT THE HEART OF BEIJING CBD 開發(fā)項目名稱：北京財富中心 Name of development: Beijing Fortune Plaza 商業(yè)部分名稱：財富購物中心 Name of retail: Fortune Mall ABOUT BEIJING 財富中心項目位置 CBD FORTUNE PLAZA LOCATION ? Fortune Plaza lies at the heart of Beijing CBD。 ? To the west, lies Guandongdian South Street and the Chaowai Area。 ? 5 super highrise buildings sitting on the site of hectare, two office towers and two residential towers located in each corner of the rectangular land, with a 5star hotel in the center。 ? Fortune Mall（ the northwest side of the development, north part of the PII podium building, across the street from WFC） plans to soft open around the end of 。 ? Most residents are MNC managers and executives、 white collars、 business elites and professionals。 ? Occupancy Rate is about 85%, average rental is US2635 /month/sqm。 PII RESIDENTIAL TOWER ? Currently the highest pure residential building in BJ(199M). The key plan is similar to a windmill with four leaves。 ? The achieved average sale price of highzone luxury apartments is about 36,000 yuan/sqm. 二期酒店 PII HOTEL ? It is a fivestar hotel, 520 keys, the key plan is Butterfly shape。 ? Standard room size is 45 sqm。 A multibrand shopping opportunity for the elite Fortune Mall is positioned to offer highend lifestyle, fashionable brands in a multifunctional setting for leisure, entertainment, brands display, fine and specialty dining and cultural exchange. It aims to provide the best shopping environment for those who work and live in the CBD as well as visitors to the district. L3 精致餐飲 — 精品餐廳、保健 美容店和生活用品店 Fine Dining Relaxation – Fine Dining Restaurants, Health Beauty Salon % Lifestyle Stores. L2 時尚休閑 — 精品商場、飾品店、時尚店及運動概念店 Sports Casual Fashion – Boutique Department Store, Accessories Stores, Sports Casual Wear. L1 時尚名品 — 品牌時尚、精品商場 Branded Fashion – Fashion and Watch Jewellery Brands, Boutique Department Store. B1 健康美食 — 熟食店、果汁 /熱食 /甜品售貨亭、個人護理 ,書店和超市 Health Food Street – Delicatessen, Health Food Concessions, Juice/Hot food/Dessert Bar Kiosks, Personal Care, Bookstore and Supermarket. 市場定位 TARGET CUSTOMER MARKET POSITIONING 目標市場 Target Market 大致規(guī)模 Approximate Size 典型購物需求 Typical Purchases and Retail Demand 1. CBD區(qū)商務(wù)人士 CBD Business People 135,000 (常駐人口 ) (Frequent stay) 流行服飾，日用品，餐飲，服務(wù)類 Fashion, Convenience retail, FB, Services 2. 商務(wù)精英 Business Elite 5,000 – 10,000 奢侈品，禮品，餐飲，娛樂 Luxury Products, Gifts, FB and entertainment 3. CBD區(qū)居民 CBD Residents 92,000 (4 x 23,000) 日用品，食品，餐飲，家居用品，流行服飾，服務(wù)類 Convenience, Food, FB, Home Lifestyle, Fashion, Services 4. 涉外人士 Foreigners 30,000 (全年 ) (All year) 餐飲，休閑，流行服
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