戰(zhàn)略管理理念和實務g-全文預覽
【正文】 e and businesslevel strategies direction General statement of aim or purpose Quantification (if possible) or more precise statement of the goal Resources, processes or skills which provide ‘petitive advantage’ longterm direction Combination of resources, processes and petencies to put strategy into effect The monitoring of action steps to: ? assess effectiveness of strategies and actions ? modify strategies and/or actions as necessary Overriding purpose in line with the values or expectations of stakeholders Desired future state: the aspiration of the anization Mission Strategic architecture Vision (strategic intent) Goal Objectives Core Competency Strategies Control Large firms vs. Small firms ? Culture Or
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