【正文】 y Nokia Beijing, Hangxing tele Nokia Dongda tele technology Nokia Zhongxin digital technology Nokia Suzhou tele Nokia Chongqin tele Established year Product offering 1995 1995 1997 1994 2023 1999 1998 ? GSM system and equipment ? Mobile handsets ? Mobile handsets ? GSM 900/1800 work services ? Mobile switches ? Wireless applications solutions and services ? Digital multimedia terminals ? GSM base station ? Cellular work transmission products 50% with Shouxin 70% With Dongguan Wanxin With Fujian mobile With Beijing Hangxing With Dongruan With Zhongxin and broadcasting science institute 100% 25 SAMSUNG010605BJkickoff2 NOKIA39。s BIGGEST PRODUCT OFFERING AND ITS ESSENTIAL PART OF TOTAL SOLUTIONS IN MOBILE COMMUNICATION Nokia mobile handsets Nokia product offerings Nokia work Products Now and future ? Nokia 3310 for young people ? Nokia 8210 for fashion chaser ? Nokia 6210 WAP for business professional ? Nokia 7110 WAP with full Chinese interface ? Nokia 9210 as personnel municator ? Nokia 8310, 6310 for GPRS and WAP ? Mobile work ? Broadband work ? IP work ? Largest mobile handset supplier in the world with above average growth in sales and more than 30% global market share ? Views mobile handset as a digital convergence point for multimedia services ? Supports blue tooth between mobile handset and PC in Nokia 6310 for mobile professional ? Develop WCDMA handsets with DoCoMo ? Develops home products such as multimedia terminals in Nokia Zhongxin ? Provides multimedia service work solutions for operators and ISP entering the mobile munication fields ? Nokia work covers many cities and areas in China including Beijing, Shanghai, Hong Kong and Taiwan etc. ? Aims to be a total solution provider for mobile munication 13 SAMSUNG010605BJkickoff2 NOKIA EMPHASIZES ON CONSUMERORIENTED DESIGNS AND FUNCTIONS Fashion Business Basic Fun ? Changeable cover ? Sub100g ? Voicedial ? Recording ? Vibration ? Triband ? WAP ? Builtin modem ? IRport ? Chinese input ? LiIon battery ? SMS messaging ? Games ? Composable/ downloadable ringer tone 8210 6210 P7689 L2023 V998++ Fashion Classic Price in China (RMB) 2652 2878 2369 1800 1435* 1452 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Equivalent features, Nokia more fun/fashion vs. Motorola more functions Motorola offers lower price models with similar features, triband and WAP * Nov. 2023 price Key Differences ? 14 SAMSUNG010605BJkickoff2 WITHIN CHINA, NOKIA39。 HOWEVER IT HAS GROWN RAPIDLY TO BECOME A MARKET LEADER IN MOBILE COMMUNICATION Background Implication Location ? Based at Finland, with offices in China, . Beijing ? China is Nokia39。 it is not a plete record of the discussion. SAMSUNG010605BJkickoff2 OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance Focus on ? Marketing, advertising and promotion ? Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing 2 SAMSUNG010605BJkickoff2 KEY ISSUES TO PROBE NOKIA Strategy Product/market Value chain strategy Organization ownership Financial performance ? How does Nokia position itself now and in 2023? ?What are Nokia?s product and value delivery system strategies that differentiate itself from its petitors? ? How does its current market position help achieve its goal? ?What is Nokia?s key product offerings and how does Nokia differentiate its products from its petitors?? ? What customer segments is Nokia target