中國牛奶市場分析-全文預(yù)覽
【正文】 ts per unit are greatly diminished ?A low initial price discourages petitors from entering the market ?*Firm may want to maintain initial price to gain profit lost from low introductory level. OR lower the price further, counting on the new volume to generate the necessary profit. Price ?Foreign pany with domestic production and distribution ?Competitive price: 20 RMB (slightly less then some of the other foreign milk petitors in China) ?The information and data we have gathered has showed us we need to sell in this price range to have a chance in the market while being petitive and profitable BREAK EVEN Analysis ? Price: 20 RMB (per liter) ? Cost: 5 RMB ? Fixed: 1,800,000 RMB Breakeven= fixed costs/ (unit selling price variable costs per unit) =1,800,000/(20 – 5)= 120,000 units Financials Item co w s 2 0 0 4 9 9 d o l l a rs p e r cw t so l d G ro ss v a l u e o f p ro d u ct i o n : M i l k so l d Ca ttle O t h e r i n co m e 2 / T o t a l , g ro ss v a l u e o f p ro d u ct i o n O p e ra t i n g co st s: Feed Pu rch a se d f e e d H o m e g ro w n h a rv e st e d f e e d G ra ze d f e e d T o t a l , f e e d co st s Other Ve t e ri n a ry a n d m e d i ci n e Be d d i n g a n d l i t t e r M a rke t i n g C u st o m se rv i ce s F u e l , l u b e , a n d e l e ct ri ci t y R e p a i rs O t h e r o p e ra t i n g co st s 4 / I n t e re st o n o p e ra t i n g ca p i t a l T o t a l , o p e ra t i n g co st Al l o ca t e d o v e rh e a d : H i re d l a b o r O p p o rt u n i t y co st o f u n p a i d l a b o r C a p i t a l re co v e ry o f m a ch i n e ry a n d e q u i p m e n t 4 / O p p o rt u n i t y co st o f l a n d (re n t a l ra t e ) T a x e s a n d i n su ra n ce G e n e ra l f a rm o v e rh e a d T o t a l , a l l o ca t e d o v e rh e a d Expanding
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