雀巢公司(市場營銷作業(yè))-全文預(yù)覽
【正文】 :51:2116:51Feb237Feb23 1越是無能的人，越喜歡挑剔別人的錯兒。 2023年 2月 7日星期二 4時 51分 21秒 16:51:217 February 2023 1空山新雨后，天氣晚來秋。 :51:2116:51:21February 7, 2023 1意志堅強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 , February 7, 2023 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。 。 :51:2116:51Feb237Feb23 1故人江海別，幾度隔山川。s demand for it. This provides the basis for Nestle to expand market in China（ opportunity） . ? Threat:Due to the influence of Chinese tea drinking ? customs ,some Chinese people still advocate to drink the ? traditional hot drink tea. （ 4） Technology analysis ? the development of science and technology, more and more Chinese people have a high demand for their dairy products. ? The PRC government strongly supports the development of emerce in the retail sector. ? Nestle has two R D centers in China, and fully guarantee the product quality and safety and it offers an inexhaustible motive force.（ opportunity） ? China has rapidly developed in recent years, especially in the fields of technology and innovation,which have far more than many countries. ? Therefore,many hightech domestic enterprises are emerging. ? Threat:Therefore this causes a great threat to the Nestle pany in technology. Market Entry Mode Internal factors ? 1. Firm size ? ? experience ? plexity ? differentiation advantage Why does Nestle choose this mode? External factors ? 1. Country risk / demand uncertainty ? 2. Market size and growth ? 3. Direct and indirect trade barriers ? 4. Intensity of petition As to Nestle ? 1. Largesize ? 2. Diversification ? 3. International experience ? 4. Good quality, innovation and good design of advertisement ? 5. Chinese government39。 The international road to China for Nestle Environment Entry mode decision Life circle Introduction Background Distribution and promotion Background ? Nestle, (Henri Nestle)
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