某汽車q711年型上市平面創(chuàng)案-全文預(yù)覽
【正文】 ylish Communication Concept Slogan： Audi Q7 Born to Lead Product support: FSI engine, 8speed tiptronic, new exclusive package, optional 21inch tyres. 6 2023816 創(chuàng)意提案 Creative presentation 方案一 建立目標(biāo)消費(fèi)者對(duì) Q7―尊貴、稀有”的認(rèn)同 最常見的方式是 ——直接訴求 “ Q7是很稀有的，只有少數(shù)人才能開” 但是， 沒有人喜歡被說教 同樣， 沒有人不喜歡被夸獎(jiǎng) 與其強(qiáng)硬地向他們灌輸“ 我 Q7很高端很稀有 ” 不如讓 Q7巧妙地跟他們說“ 你很高端 ”，然后“ 我 Q7跟你是一樣的” Option 1 In order to build up the ―Prestige, Rare‖ awareness from target consumer, the most mon way is – directly claim: ―Q7 is rare that only few people could own‖ However, no one likes to be preached at. Likewise, everyone loves to be praised. Rather than drive in the idea ―Q7 is highend and rare‖, It’s better to present it in a subtle way: ―You are highend, and Q7 is the same as you.‖ 《 英雄相惜篇 》 “Like Knows Like” H/L: We know, few cars can be liked by you. S/H: New Audi Q7, Born to Lead H/L:我們知道，能讓你看上的車并不多。奧迪 Q7 11年型上市平面創(chuàng)意提案 MY11 Audi Q7 Launch Print Ad Creative Presentation , 2023 Lintas 2 2023816 ? 客戶明確奧迪 Q7 11年型的傳播重點(diǎn)：繼續(xù)鞏固奧迪 Q7作為高端 SUV的尊貴形象，并吸引既有潛在消費(fèi)者購(gòu)買。 客戶關(guān)于 Q7 11年型傳播策略的反饋 3 2023816 ? Client confirmed that MY11 Audi Q7 should further consolidate munication on the premium, highend SUV image
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