廣告文體的詞匯特點(diǎn)及其標(biāo)語的翻譯-全文預(yù)覽
【正文】 .My wife wants me to stay at home.Aren’t your desires just as important? …Cars that are created to impress only yourself.你自己的愿望不也一樣重要嗎？…只有汽車為你而造，讓你喜歡。（ metaphor)例 3 I’m More satisfied! 我更滿意摩爾牌香煙。? 例 7 Eat Eat Eat Eat Not Feel the least Bit Guilty? 吃了還想吃，心中無遺憾。例 5 It’s a moment you planned for. Reached for. Struggled for. A longawaited moment of success. Omega, for this and all your significant moments. 這是您計(jì)劃的時(shí)刻，期望的時(shí)刻，奮斗的時(shí)刻，長(zhǎng)久等待的成功時(shí)刻。如：例 3 Introducing FITNESS magazine. It’s about health, it’s about exercise, it’s about your image, your energy, and your outlook. 向您推薦《健康》雜志：談健康，談鍛煉，談形象，談精力，談希望 。 廣告中 await, be,manor, elegant, residence均是正式詞匯，代替了口語體的wait, is, house,nice, place.例 14 Moms depend on KoolAid like kids depend on moms. 媽咪依賴 “可愛得 ”果樂，就像寶寶依賴媽咪一樣。此類廣告很合乎一般大眾的口味。使用縮略詞和復(fù)合詞以節(jié)省廣告篇幅例 11 Where to leave your troubles？ When you fly JAL. 乘坐 日航班機(jī) ，一路無煩惱。如以 ex結(jié)尾的商標(biāo)就有 Kleenex, Windex, Rolex等。例 8 Our philosophy is simple. To give you the most important things you want when you travel: the best location, the best standards and the special attention a businessman needs. 我們的宗旨很簡(jiǎn)單。如：? 例 3 Tastes richer …mellower …more satisfying. 口味更濃 … …更醇 … …更令人滿意。廣告文體的翻譯一、廣告文體的詞匯特點(diǎn) 廣告的詞匯豐富多彩，
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1