東莞別墅營(yíng)銷(xiāo)策劃書(shū)-全文預(yù)覽
【正文】 away from us for such a long time and fewer and fewer wild animals can be reachable in our daily lives. How sad it is when we rely all on pets of birds, dogs, cats, etc? I really feel excited when thinking of the squirrels and the natural ecological environment in Royal Garden……聽(tīng)到了嗎？Can you hear it?聞到了嗎？Do you smell it?一定要來(lái)！Just e!看到了嗎？Do you see it?想好了嗎？Well considered?一定要來(lái)！Just e!讓偽健康形態(tài)出局！Let false health out!告別塵封已久的亞健康，把山水搬到自己的鏡頭前，遠(yuǎn)不如搬到自己的家中那么簡(jiǎn)單。As to us, busy in photograph, we focus our cameras on some villas with amazement unconsciously.第五篇章：勢(shì)必告別粗俗運(yùn)動(dòng)Chapter 5: Say goodbye to vulgar movement《深圳商報(bào)》記者王海榮心語(yǔ)：健康隨時(shí)隨地，閑適日日天天Words of Reporter Mr. Wang Hairong from Shenzhen Commercial:Health everywhere, leisure everyday閑適始于一只松鼠。You can find the spirit of craftsman in villas nowhere but in tiny area. I feel delighted to seek inspiration of creation from tiny areas, from which you can enjoy the bination with villas’ value. Probably, I have been driven crazy by this long lost craftsman’s spirit.選擇湖邊的第幾棟別墅，見(jiàn)仁見(jiàn)智Different opinions on different villas along the lake湖邊的別墅穿透理智的頭腦與選擇的步伐交織。Left garden and right pool, life will never be balanced.庭院情感的靈犀Te yards are full of spirit私權(quán)空間，隸屬于精神的不動(dòng)產(chǎn)Private space is the real estate in spirit,……才是生活的終極財(cái)富…… and the ultimate life wealth無(wú)墻壁美學(xué)No Wall Aesthetics宇宙只有一個(gè)陣地In this universe, there is only one position御花苑的價(jià)值在于宇宙只有一個(gè)如此的陣地，價(jià)值的昂貴，那是微宇宙空間的私人微小寶坻，In this universe, there is only one position with expensive and precious villas. That is Royal Garden.僅僅1000平米的私家領(lǐng)土，卻是百萬(wàn)平米空間的生活活力。別人建別墅，我們雕琢別墅。都市歸來(lái)歸故里，成就再上再成就。 human’s love上天眷顧御花苑，人類(lèi)眷戀御花苑。人類(lèi)開(kāi)始爭(zhēng)奪搶占地球的領(lǐng)土，并且以此衡量階級(jí)地位的攀升。Amazing harmony between man and nature from living near mountain and water界不同，遠(yuǎn)見(jiàn)決雌雄Foresight can distinguish success and failure生活有層級(jí)，山水有陰陽(yáng)。Man of honor seeks improvement with honest and virtues when the situation is serious.顯側(cè)立于山，豁達(dá)蘊(yùn)于心谷。山水為視覺(jué)做出持久的承諾。《易經(jīng)》之八卦象征天、地、雷、風(fēng)、水、火、山、澤八種自然現(xiàn)象，是自然界和人類(lèi)一切現(xiàn)象最初根源。Just like any times, our predecessors and ancestors always define life quality and civilization through architectures, therefore, city constructions means much to some specific regions.長(zhǎng)時(shí)間的價(jià)值，與自然和諧，居住者康樂(lè)，并且與社會(huì)責(zé)任有關(guān)Value of long term relates to natural harmony, healthy dwelling and social responsibility.東莞，正默默加速，邁向國(guó)際大都市進(jìn)程中。Since the spring of 2005, people start to define life as low profile luxury. Close lives with families are reality with no imagination.道可道可道Roads車(chē)過(guò)，葉舞。人生境界止于此。Ecological heath systems, leisure vacation systems, regional value systems, life culture systems, villas quality systems. All together brings the noble values of these villas.青天、白云、湖水、山坡……Blue sky, white clouds, lake water, braes……無(wú)非為了——They are for nothing but 人與領(lǐng)土的革命The revolution between human and land第二篇章：物化的視覺(jué)想象Chapter 2: the substantial visional imagination《XX報(bào)》記者心語(yǔ)：再塑生活文化，上下皆真實(shí)Words of reporter from 《XX Newspaper》: Rebuilding life culture, creating truth up and down踏步御花苑，只是理解為生活文化即將再上新臺(tái)階。 everyday purer pythoncidere can be smelt here。After multiple rounds of elimination through contest, finally, censorious eyesight has to face Royal Garden where it was sentenced to death. Each step brings lots of surprises and your can find more amazing here than imagination at this time.填補(bǔ)市場(chǎng)空白Filling market vacancy 市場(chǎng)從來(lái)不缺少別墅，卻是常見(jiàn)視網(wǎng)膜的識(shí)別意識(shí)凌亂。The most precious of human is only two: time and money, which can not be changed into each other, and be defined as success and failure.在御花苑，浪費(fèi)的每一秒都不可以計(jì)量金錢(qián)。不必想象，眼見(jiàn)是實(shí)。Warmly wele your whole families here to know its soul.第一篇章：視網(wǎng)膜的識(shí)別意識(shí)Chapter 1: The retina’s identification 《XX報(bào)》記者心語(yǔ)：東莞首席山水別墅，橫看成嶺側(cè)成峰Words of reporter from 《XX Newspaper》, The chief landscape villas in Dongguan, with water and mountain在我理解：御花苑的氣質(zhì)在于他超乎尋常的想象力，或許，身處其中，視網(wǎng)膜的識(shí)別意識(shí)會(huì)發(fā)生不自覺(jué)的反差和錯(cuò)離。這便是我們的出發(fā)點(diǎn)。研讀這個(gè)天生麗質(zhì)的微小宇宙空間，這一次，我們似乎動(dòng)用的生平從未有過(guò)的認(rèn)真和細(xì)致。我們用心去雕琢手中的相機(jī)，似乎怎么也拍不出心中的澎湃。封面：《不必想象》 No Imagination御花苑LOGORoyal Garden LOGO物質(zhì)的視覺(jué)，不必想象No Imagination on Physical Vision有人說(shuō)，這是成就后的生活……Somebody says, this is life after achievement有人說(shuō)，能住這樣的地方……Somebody says, living here……有人說(shuō)，這個(gè)地方，東莞不會(huì)再有第二個(gè)……Somebody says, here is unique in Dongguan……原有的物化的視覺(jué)拋徹了意念的想象，成就了一個(gè)自我凝重的階梯。10年御花苑，20年?yáng)|莞，從一個(gè)山水農(nóng)莊到一個(gè)山水別墅，見(jiàn)證了東莞的歷史，也見(jiàn)證了人類(lèi)為東莞創(chuàng)造的奇跡。站在一個(gè)平常人的角度，本著真實(shí)的眼光，拍攝御花苑原生態(tài)的自然風(fēng)光。In order to let numerable people living in Dongguan deeply understand Royal Garden, a precious villas full of legend as soon as possible, we only spent one day in photographing the original natural scenes of Royal Garden, studied this pretty tiny space with my best carefulness by
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