【正文】 ...................................................................134. 公司戰(zhàn)略 .......................................................................................................................................14. 總體戰(zhàn)略 ...............................................................................................................................14. 公司使命 ...................................................................................................................14. 公司宗旨 ...................................................................................................................14. 發(fā)展戰(zhàn)略 ...............................................................................................................................15. 初期(1 —3 年) ...........................................................................................................15. 中期（4—6 年） ......................................................................................................16. 長期（5—10 年） ....................................................................................................16. SO戰(zhàn)略 ——增長性戰(zhàn)略 ........................................................................................16. ST 戰(zhàn)略 ——多元化戰(zhàn)略 ........................................................................................16. WO戰(zhàn)略 ——扭轉(zhuǎn)性戰(zhàn)略 ........................................................................................16. WT戰(zhàn)略 ——防御性戰(zhàn)略 ........................................................................................165. 市場(chǎng)營銷 .......................................................................................................................................17. 目標(biāo)市場(chǎng) (Target Market) .................................................................................................17. 市場(chǎng)定位 ...............................................................................................................................17. 準(zhǔn)媽媽及其丈夫 .....................................................................................................17. 嬰幼兒時(shí)期的父母 .................................................................................................17. 嬰幼兒時(shí)期后的父母 .............................................................................................17. 產(chǎn)品（Product） .................................................................................................................17. 產(chǎn)品和服務(wù) ...............................................................................................................17. 品牌 ...........................................................................................................................17. 價(jià)格（Price ） ......................................................................................................................18孕婦服務(wù)網(wǎng)絡(luò)有限公司創(chuàng)業(yè)計(jì)劃書3. 營銷戰(zhàn)略 ...............................................................................................................................18 .................................................................................................................19 ...................................................................................................................19. 推廣策略（Promotion） .....................................................................................................20. 促銷 ...........................................................................................................................20. 網(wǎng)絡(luò)營銷 ...................................................................................................................20. 廣告 ...........................................................................................................................21. 公關(guān)（Public Relation） .........................................................................................226. 投資分析 .......................................................................................................................................22. 公司初期資產(chǎn)結(jié)構(gòu) ...............................................................................................................22. 負(fù)債及所有者權(quán)益 ...............................................................................................................23. 所有者權(quán)益 ................................................................................................................23. 相關(guān)財(cái)務(wù)數(shù)據(jù)設(shè)定 ....................................................................................................24. 財(cái)務(wù)預(yù)測(cè) ....................................................................................................................247. 管理體系 .......................................................................................................................................25. 公司性質(zhì) ...............................................................................................................................25. 組織形式 ...............................................................................................................................25. 部門職責(zé) ................................................................