【正文】 of interest are resolved in a manner fully consistent with Bain policies and client interests. “ People exclusivity: ?Individuals who are involved in strategy work for a client are restricted from dong strategy work for a direct petitor for a minimum period following the end of an assignment typically one to two years for senior individuals. Exclusivity and Client Conflict Policy Summary (2 of 2) 26 professionalstandards Harassment and Discrimination Policy Summary ?No employee shall threaten or insinuate any adverse effects whatsoever on another employee who is refusing to submit to sexual advances. ?No employee shall engage in sexually harassing behavior, including propositions, sexual ments, sexually degrading terms, or the display of workplace decorations, which could possibly offend another employee. ?No employees shall create an offensive or intimidating work environment or experience by words, acts, jokes, threats, or printed materials which demean or show hostility to an individual race, color, religion, gender, nationality, age, sexual orientation, or disability. 27 professionalstandards ?Our policy on insider trading provides the greatest protection to both individual employees as well as to the firm (designed to prevent any violations of securities laws, inadvertent or otherwise, as well as to avoid the appearance of improper conduct on the part of anyone employed at our firm). ?You are prohibited from trading, and from tipping others to trade, in a pany39。 Company a market research firm –a market research firm Always Acceptable Acceptable Only with VP and often client Approval Absolutely Prohibited X X X X X X X X Competitor Data Gathering Guidelines (1 of 3) 22 professionalstandards ?How do you represent the client? –no mention –industry of client –area of interest to client –client name –anything else ?What anizations do we contact? –customers –industry associations –suppliers –petitors –security analysts Always Acceptable Acceptable Only with VP and often client Approval Absolutely Prohibited X X X X X X X X X X Competitor Data Gathering Guidelines (2 of 3) 23 professionalstandards ?Who in the anization do we contact? –senior management –middle and junior management –nonmanagement (labor and clerical) ?Are incentives appropriate for gathering information –money –other nonmoary rewards Always Acceptable Acceptable Only with VP and often client Approval Absolutely Prohibited X X X X X Competitor Data Gathering Guidelines (3 of 3) 24 professionalstandards Bain amp。 Sharing Client InformationDecision Rules for Developed Info. 15 professionalstandards *Copyright permitting Protecting and Sharing Client Information Policy SummaryExternal Reports ? Article or report name, date, author, etc. ? News or magazine article ? Literature search ? Report purchased by Bain (not client) Bain Presentations ? Methodology Slides ? Workplans ? Industry overview data ? Strategic insights (if the insights were developed over many clients and not just one (., lessons learned from a retail customer segmentation case)) ? Strategic insights (if the insights were developed for just one client (., a sequencing algorithm for two auto manufacturers)) ? Internal client data Client research/data ? Report purchased by client ? A study conducted by the client ? A data spreadsheet from the client X X X* X* X X X X X X X* X X Information that can and should be shared Client approval before sharing information Information must be disguised before sharing Subject to Operating VP approval 16 professionalstandards ?The greatest amount of the highest quality information ?At the lowest possible cost for our client ?With the highest standards of professional conduct (and tradeoffs will always be resolved in favor of business ethics over data collection convenience) Competitor Data Gathering Objectives 17 professionalstandards ?Client confidentiality must be protected. – never reveal client name without VP and client approval ?All statements, written or verbal, must be true. –Lying is never acceptable under any circumstances –Refusing to answer questions is preferable to lying –Bain Employees can not misrepresent themselves, the firm (name or type of enterprise), or the type of research they are performing Competitor Data Gathering Policies (1 of 4) 18 professionalstandards ?Interview respondents can be promised nonsensitive results of research only if such results are furnished as described and promised ?No pany may be contacted by a case team for a petitor interview without express approval from a VP on the case (to prevent inadvertently calling another office’s/team’s client by mistake) Competitor Data Gathering Policies (2 of 4) 19 professionalstandards ?Only VPs may approve/sign written statements which describe for petitor interview targets the purpose of the questions or the destination/limitations on the use of the resulting data ?Nonmanagement employees may be contacted only with express approval (from a VP on the case) ?When interviewing someone currently associated with our client who previously worked for a petitor of our client, Bain staff should clearly municate that –we expect them to honor their confidentiality mitments to their current (or previous) employer –we are specifically asking them to avoid divulging any information which is proprietary or should be considered confidential –we are only asking for information that they are fortable divulging Competitor Data Gathering Policies (3 of 4) 20 professionalstandards ?In no circumstances may a Bain employee offer a