【正文】 ......................................................................................................................................................................................................................................................................................................................................................................................2 第一章 項(xiàng)目開(kāi)發(fā)目的和意義 ................................................................................................................................................................................................................................................................................................................................................3 第二章 項(xiàng)目背景 ..................................................................................................................................................................................................................................................................................................................................................................................7 第三章 項(xiàng)目概況 ............................................................................................................................................................................................................................................................................................................................................................................... 12 第四章、項(xiàng)目總體定位 .............................................................................................................................................................................................................................................................................................................................................................. 23 第五章 項(xiàng)目初步規(guī)劃 .................................................................................................................................................................................................................................................................................................................................................................. 38 Ⅰ、商業(yè) ..................................................................................................... 53 Ⅱ、高級(jí)公寓 .................................................................................................. 61 第六章 可持續(xù)發(fā)展三步曲：項(xiàng)目的開(kāi)發(fā)、招商與經(jīng)營(yíng) .................................................................................................................................................................................................................................................................... 62 第七章 市場(chǎng)前景 ............................................................................................................................................................................................................................................................................................................................................................................... 64 第八章 項(xiàng)目借鑒的成功范例 ............................................................................................................................................................................................................................................................................................................................................. 71 第九章 結(jié)論 ............................................................................................................................................................................................................................................................................................................................................................................................ 76 方案概 述 本項(xiàng)目將依托政府政策支持，憑借開(kāi)發(fā)商在商業(yè)、貿(mào)易等行業(yè)的影響力，調(diào)動(dòng)粵港澳資金與商業(yè)推廣資源、技術(shù)資源，引入專(zhuān)業(yè)管理機(jī)構(gòu)，面向粵西地區(qū)、兩廣市場(chǎng)，以主題商業(yè)為主體進(jìn)行經(jīng)營(yíng)，實(shí)現(xiàn)項(xiàng)目開(kāi)發(fā)、招商與經(jīng)營(yíng)一體化，塑造湛江城市與經(jīng)濟(jì)的一張亮麗名片。 項(xiàng)目將成為湛江招商引資的窗口，為湛江 GDP 增長(zhǎng)、稅收、擴(kuò)大就業(yè) 作出實(shí)質(zhì)貢獻(xiàn)，以“湛江一顆最璀燦的商業(yè)明珠”形象，帶動(dòng)湛江商業(yè)向現(xiàn)代升級(jí)，營(yíng)造新經(jīng)濟(jì)局面下湛江的新都市面貌。 4. 加強(qiáng)湛江在廣東經(jīng)濟(jì)中的分量，大幅度提升湛江的市場(chǎng)知名度。 ? 形成產(chǎn)業(yè)龍頭，帶動(dòng)區(qū)域產(chǎn)業(yè)結(jié)構(gòu)調(diào)整 本項(xiàng)目將通過(guò)迅速開(kāi)發(fā)形成區(qū)域 性商業(yè)中心，帶動(dòng)商貿(mào)、旅游等行業(yè)的發(fā)展，使區(qū)域經(jīng)濟(jì)發(fā)展快速成型，著眼于粵西市場(chǎng)產(chǎn)業(yè)升級(jí)的需要，為湛江的產(chǎn)業(yè)升級(jí)提供突破口。 （四）整合資源，實(shí)現(xiàn)湛江商業(yè)圈價(jià)值最大化 ? 實(shí)現(xiàn)“國(guó)家產(chǎn)業(yè)、政府政績(jī)、地方經(jīng)濟(jì)發(fā)展、開(kāi)發(fā)者與經(jīng)營(yíng)者利益、消費(fèi)者”的多贏局面。努力增進(jìn)與中央、省、市、部隊(duì)駐霞山單位的相互了解和信任，較好地營(yíng)造出一個(gè)“大霞山”的氛圍，形成了經(jīng)濟(jì)部門(mén)唱主角、駐霞山單位牽線(xiàn)搭橋、全民參與的招商引資新格局。全區(qū)國(guó)民經(jīng)濟(jì)和社會(huì)發(fā)展呈現(xiàn)出增長(zhǎng)較快、效益較好、活力增強(qiáng) 的良好態(tài)勢(shì)。這對(duì)加快湛江城市建設(shè)步伐，提升城市核心地位，增強(qiáng)城市綜合競(jìng)爭(zhēng)力，促進(jìn)湛江經(jīng)濟(jì)實(shí)現(xiàn)跨越式發(fā)展，努力把湛江建設(shè)成為現(xiàn)代化新興港口工業(yè)城市和美麗的南方海濱城市將起到重