【正文】 s promotion to boost sales. A: We can offer promotional gifts to customers who buy this medicine. Any idea for what gifts to offer? I don39。 and when demand is weak, prices are lower. 3. Sample Test Part One: Interview Interlocutor’s Questions 1)What do you think is the basic objective underlying all promotion? 2） What do you think are the most monly used advertising media? 3)Do you think advertising costeffective? (Why? /Why not?) 4)Why do you think panies use sales promotion? Suggested Answers 1)I think it39。s true, television advertising can reach large audiences. In addition, we can also advertise in fashion magazines, women are readers of such magazines. A： s We can also use sales promotions such as free samples, coupons, premiums, pointofsale displays to boost sales volume. Followup Questions 1） Why do some panies set high prices for new products? 2） Do marketers consider customers39。 In that case, how can we recover costs quickly? As you know, we have invested a lot in developing this product. B : But the petition in cosmetics is very fierce. There have existed a lot of well known brands of cosmetics. If we sell our products at a lower price than our petitors , we can seize a large market share quickly. Then, large sales volume can help our pany reduce production costs and achieve higher profits. A: It sounds reasonable. But consumers usually relate quality to prices. Will they think our product is of low quality? B。s important to develop a right pricing strategy. B: I think we39。, petitors can easily reduce their prices to counter it. If the new products can offer more benefits than petitors39。re right. We must do so, although developing new products is risky and costly. B: Should we cut the price of our products? A: I don39。 No wonder our market share is falling. B: Now, let39。 1)what are the reasons behind your pany39。s existing product mix and the current market position of its products. 4)A pany can have four strategies to develop products, namely, market peration, market development, product development, and product diversification. Part Two: Minipresentation What is important when...? Developing new products 1)Market research 2)Screening Suggested Answer In developing new products, I think market research is very important. By carrying out market research, a pany can get such information as whether there exists a niche market for a new product, and what are customers39。 You are to the point. Effective managers understand that stress control is a leadership responsibility and give it just as much attention as any other management function. Followup Questions 1)Would you wele stress when you are targeting at your goal? (Why? /Why not?) 2)Do you think panies should arrange leisure activities for the staff? (Why?/ Why not?) 3)Can people avoid stress during their life time? (Why? /Why not?) 4)How do you deal with stress in your daily life? 5)Is time management important when dealing with stress? (Why? /Why not?) Suggested Answers 1)Yes. A reasonable amount of stress will push me forward a bit faster. 2)Yes. Arranging leisure activities as sports will help the staff better manage stress, make them healthy and strong, enhance team spirit and boost morale. 3)Absolutely no. Stress and relaxation are like twins and are the hard fact of life. In one39。 Yes, that is very crucial. In addition, the pany management should be concerned about the employees39。 That39。 it can result in a new awareness and an exciting new perspective. Excessive stress, however, may leave us feeling tied up in knots and do harm to physical health. Part Two: Minipresentation What39。t want to quit your present job. For people are much more likely to do their job effectively if they enjoy and love it than if they dislike and loathe it. And it39。 I cannot agree more. Letting all your things have their places surely help you manage time effectively. Followup Questions 1)Is it essential to keep paperwork in a file system? (Why? /Why not?) 2)Is it important to know about your talents and weaknesses when finding a job? (Why? /Why not?) 3)Would you volunteer to do things that other people should do in an office? (Why? /Why not?) 4)If you are unable to concentrate, what would you do? (Why?) 5)Is it important to learn to love your job? (Why? /Why not?) Suggested Answers 1)Yes. To keep paperwork in a good file system instead of cluttered files on desks can keep offices from being messy and can help manage time effectively. 2)Yes. Because it makes a lot of sense to find a job that suits your strengths, and where your weaknesses do not matter. With a job of your strengths, you are sure to be more efficient, productive and successful. 3)Yes, if I happened to be unengaged. Though it39。s also important to find creative time for priorities. In creative time, you can achieve 80% of results with only 20% of the effort. A: So whatever you are, set aside your best time for your priorities. B。s achievements and my experience, we can see the importance of identifying the time available. B。A。 Yes, from Benjamin39。 So, you are a morning person. As you know, every body has his/her biological prime time, some maybe morning persons like you, some maybe night owls , and others maybe late afternoon whizzes. So when scheduling, it39。s also beneficial to pay attention to office logistics. Always make office and desk neat and fortable for yourself, and optionally tidy and fortable for others. B。t force myself to concentrate, instead I will take a break immediately, have some refreshments or soft drinks to make myself energetic again, or have some exercise, or listen to music. 5)Yes, if you don39。s important for managers to demonstrate appreciation, such as a sincere ment about how much the person means to you and the pany. 3)I will manage to relax by t