【正文】 ocuses on the municator—a key feature of persuasion. The concept of charisma es to mind when you think about the municator. Charismatic speakers are likely to magnetize audiences, influencing attitudes in benevolent or malevolent ways. Measure your subject to the prehension level of the audience. Narrow your subject to meet the specific expectations of your audience。 Narrow your subject so you can discuss it adequately in the time allotted for the speech。 Narrowing the Subject l l l ll ll lAnother purpose to be acplished through persuading is to reinforce listeners’ existing attitudes, beliefs, behaviour, opinions, or values. You would simply reiterate a few powerful arguments to reassure our listeners and strengthen their position.The Stanford University Graduate School of Business, perhaps the principal school of its kind in the world, conducted research on successful managers and found that they had five major characteristics in mon. “Oral persuasiveness” leads the list because “the successful manager is primarily an effective speaker…h(huán)e is interested in persuading others to his point of view.”[1] Nation’s Business, June 1976,6.[1] And this can be proved from the criteria in choosing an appropriate employee of a big pany. Employers of big panies often put “persuasive skills” at the top of the list of qualities they seek in people. The reason is simple: in the working group, everyone has their own creative thinking and original thought. It is quite crucial to draw a conclusion for the whole working group. Therefore, the ability of persuasion is absolutely important. make you more sensitive to people and situations.l l1. 2 The Importance of Persuasive Speaking persuasive speaking often depends on arousing emotion. Strong feelings are natural when much is at stake. The stimulation of feelings may be necessary to overe audience hesitation over the risks involved in making a mitment. The emotional language of persuasion is often necessary to help us see the human truth of situations and to stir us to action. 6) 6) the persuasive speaker acts as a leader. Because of the risk involved, an audience will evaluate a persuasive speaker carefully in terms of petency and inpetency, honesty and dishonesty, power and powerlessness, selflessness and selfishness. Ethos is crucial in persuasive situations. the ethical obligation for persuasive speakers is even larger. When you influence the lives of others or cause them to take risks, you must assume responsibility for our words. If you exploit the power of persuasion by deceiving others, then you betray not just the victims but the very system in which you live. Informative speaking asks for little mitment from the audience。 Informative speaking reveals and clarifies options。1. 1 The Characteristics of Persuasive Speaking是否能有效說服最終取決于此。無懈可擊的推理論證以及對聽眾情緒的煽動都需要語言的強大支持。怎樣通過邏輯推理和聽眾的心理需求來有效說服，怎樣針對不同聽眾使用不同方法進行說服是本章的重點。如何成為有號召力、極富魅力的說服者？ 第二部分論述了有號召力的演講者應具備的幾點特點—權威性、可信度和社會吸引力。首先，在研究怎樣使說服性演講更具說服力，我們應當對說服性演講有基本的認識。 這些影響不容小覷。In order to persuade the audience, the municator must indisputably have methods and strategies of persuasion. The third part expounds some of the methods and strategies which I think are effective, that is, to persuade audiences through logic and physiological needs and to adapt to different audiences.AbstractFinally, my gratitude goes to my parents, whose love and support give meaning to everything I do. AcknowledgementsConclusion…………………………………………………………………….83Bibliography…………………………………………………………………...85Part Ⅱ Charisma of a Persuasive Speaker………………...……………11 Authority……………………………………..………………………….12 Credibility…………………………………..………………………..….12 Social Attractiveness……………………………………………..…..14 Likeability……………………………………………..…………….14 Similarity………………………………………………..….……..…15 Physical Attractiveness…………………………………..…..……16Make Speaking PersuasiveAcknowledgements……………………………………………………………1Abstract…………………………………………………………..…2摘 要……………………………………...……………………….4Part ⅠFundamentals of Persuasive Speaking…….……………………..5 The Characteristics of Persuasive Speaking……………...….……5 The Importance of Persuasive Speaking………...………………....7 The Purposes of Persuasive Speaking…...…………………………8 The Selection of a Topic……………………………………….……....8 Selecting the Subject…………………………………..…………9 Narrowing the Subject…………………………………………....9Part Ⅵ Delivery………………………………………………………………79 Voice……..………………………………………………………………79 Eye Contact………………..……………………………………………79 Body Language…………… ……………………………………….….80I also feel it is important to acknowledge and thank all my teachers for their inspiration and instructions during my postgraduate study.Who gives life to a persuasive speech? The speaker for sure. Then it is necessary to probe into the principles a persuader should follow. In the second part, therefore, the three attributes for a charismatic speaker—authority, credibility and social attractiveness—are studied. After studying the methods and language of the persuasive speaking, the last step is delivery, which can either ruin our former endeavor or acplish our persuasion, including, in particular, voice, eye contact and body language. 我們中的絕大多數(shù)人都會在生活中受到政治家、廣告商、銷售人員和各種管理者的影響和游說?！睂τ谘葜v來說，演講者是至關重要的。這對于說服性演講至關重要。經(jīng)過對說服性演講技巧的周密設計和對演講語言的仔細推敲，最后一步演說的發(fā)表也不容松懈。Speeches that modify thoughts or behaviour are persuasive. Persuasion involves providing receivers with information that leads them to make decisions and alter their thoughts and behaviour. The ethical obligation for informative speakers is large。 The informative speaker acts as teacher。 Informative speaking emphasizes understanding。 persuasive speaking frequently appeals to groups. Persuasion often requires group action for its success. If you want our audience to protest over a proposed increase in t