中國藥店非藥品多元化經(jīng)營新-全文預覽
【正文】 pass depth distribution alliance 38 2 0 0 6 年 2 0 0 7 年 2 0 0 8 年金額 構(gòu)成比 金額 構(gòu)成比 金額 構(gòu)成比醫(yī)薬品 1 兆4 1 7 6 億円 3 0 .3 0 % 1 兆4 9 0 4 億円 3 0 .0 0 % 1 兆5 8 7 7 億円 3 0 .3 0 %化粧品 1 兆1 6 6 9 億円 2 4 .9 4 % 1 兆2 5 3 3 億円 2 5 .2 3 % 1 兆3 0 3 8 億円 2 4 .9 0 %日用雑貨 1 兆 6 0 9 億円 2 2 .6 8 % 1 兆1 3 4 0 億円 2 2 .8 3 % 1 兆1 8 7 4 億円 2 2 .7 0 %そ の他 1 兆 3 2 9 億円 2 2 .0 8 % １ 兆 8 9 7 億円 2 1 .9 4 % 1 兆1 5 4 7 億円 2 2 .1 0 %合計 4 兆6 7 7 4 億円 100% 4 兆9 6 7 4 億円 100% 5 兆2 3 3 6 億円 100%日本最近三年按商品類別分營業(yè)額構(gòu)成比 Japan last three years, turnover by product category constitutes more than Drugpass depth distribution alliance 39 路在何方 ? The roads there? 中國的藥店在消費者眼里到底是什么？ Pharmacies in the eyes of Chinese consumers in the end What is this? 藥店和商超及便利店比較，藥店的優(yōu)勢何在？ Pharmacies and supermarkets and convenience stores pared to the advantages of pharmacies that? What kind of diversification of products before we can enhance our core petitiveness? 做什么樣的多元化商品才可以增加我們的核心競爭力 ? Drugpass depth distribution alliance 40 非藥品是指符合“健康與美”的功能訴求性商品，我們將來還會對非藥品劃分為：大類、中類、小類。 3 0 . 0 0 %7 0 . 0 0 %靶向性消費 即時性消費 ( 多元化產(chǎn)品） 通過 70%的即時性消費（多元化產(chǎn)品）拉動客流量，增 加客單價，提升鞏固現(xiàn)有的 30%的藥品（靶向性）銷售。 Drugpass depth distribution alliance 15 Drugpass depth distribution alliance 16 世界上主要兩種藥店經(jīng)營模式 Two kinds of the world39。s diversified stores up to 45% of the average gross margin of Drug store brand than to illustrate drug OEM is unsuccessful, it can not be copied Drugpass depth distribution alliance 13 如何多元化？ How diversified? 世界上主要兩種藥店經(jīng)營模式 Two kinds of the world39。 商超和藥店的經(jīng)營方式 商超的營業(yè)員和藥店人員教育水平 藥店的營業(yè)員店長通過專業(yè)的藥事服務(wù)來達到銷售目的。 Pharmacies should be more play a role in disease prevention, promotion of selfmedication, prepharmacy business risk in the first place is the exact location. Drugpass depth distribution alliance 10 自我預防時代的到來 Era of selfprevention 越來越多的消費者從依靠藥物來進行自我治療的消費模式、向依靠草藥、芳香療法、健康器械、物理治療等實現(xiàn)自我預防的消費模式轉(zhuǎn)變 .公眾將從自我防患意識轉(zhuǎn)變?yōu)橐灾挝床 ㈩A防疾病、復元、防止再次病發(fā)、提升免疫力等的意識 . More and more consumers from relying on drugs to treat selfconsumption patterns, to rely on herbal medicine, aromatherapy, health, equipment, physical therapy and other selfprevention, changes in consumption patterns. The public will be transformed into selfconsciousness in order to hedge against government no disease, disease prevention, recovery and prevent recurrence of the disease, boost the immune system such as consciousness. Drugpass depth distribution alliance 11 藥事專業(yè)化服務(wù)是藥店和大型商超競爭的基礎(chǔ)，我們實行多元化經(jīng)營就要體現(xiàn)藥店的藥事服務(wù)特征
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