【正文】 ...........................................................6 3 網(wǎng)絡(luò)營銷技術(shù)可行性分析 ......................................................................................................................6 一、 行業(yè)環(huán)境分析 .................................................................................................................................................7 1 行業(yè)內(nèi)的競爭分析 ......................................................................................... ............................................7 ..........................................................................................................................................7 三、 SWOT 分析 ........................................................ .............................................. ...........................................10 1 優(yōu)勢(shì) ........................................................ ............................................................ .......................................10 2 劣勢(shì) ........................................................ ................................................................ ...................................11 3 機(jī)會(huì) ........................................................ ............................................................. ......................................11 4 威脅 ........................................................ .......................................................... .........................................11 第二部分 營銷目標(biāo) ........................................................ ............................................................... ......12 一、樹立推廣“漢中仙毫”品牌 ........................................................ ...............................................................12 二、協(xié)助實(shí)現(xiàn)銷售目標(biāo) ........................................................ ............................................................ ..................12 第三部分 營銷定位 ........................................................ .......................................................................12 第四部分 網(wǎng)絡(luò)營銷策略選擇 ........................................................ ................................................15 一、網(wǎng)絡(luò)營銷的 4P 策略 ........................................................ ........................................................... ..................15 1 產(chǎn)品策略 ........................................................ ........................................................ .. ..........................................15 2 價(jià)格策略 ........................................................ ........................................................ .............................................15 3 渠道策略 ........................................................ ........................................................ ............................................16 4 促銷策略 .............. ........................................................ .......................................................................................16 4 二、網(wǎng)站規(guī)劃與建設(shè) ........................................................ ....................................................................................16 1 網(wǎng)站需求分析 ........................................................ ............................................................. ...............................16 2 網(wǎng)站目標(biāo)訪問者分析 ........................................................ .................................................................................17 3 網(wǎng)站技術(shù)實(shí)現(xiàn)與內(nèi)容設(shè)計(jì) ........................................................ .........................................................................17 4 網(wǎng)站優(yōu)化 ........................................................ ........................................................ ............................................18 三、網(wǎng)絡(luò)推廣策略 ........................................................ ........................................................... ............................19 1 登陸搜索引擎 ........................................................ ............................................................ ................................19 2 Email 營銷推廣 ........................................................ ............................................................. ...........................19 3 BBS 社區(qū)推廣 ........................................................ .............................................................. ..............................20 4 病毒性推廣策略 ........................................................ .......................................................... ..............................20 第五部分 經(jīng)費(fèi)預(yù)算 ........................................................ ........................................................................20 第六部分 效果評(píng)價(jià) ........................................................ ........................................................................20 第七部分 參考文獻(xiàn) .......................................................