【正文】 ...........................................................6 3 網絡營銷技術可行性分析 ......................................................................................................................6 一、 行業(yè)環(huán)境分析 .................................................................................................................................................7 1 行業(yè)內的競爭分析 ......................................................................................... ............................................7 ..........................................................................................................................................7 三、 SWOT 分析 ........................................................ .............................................. ...........................................10 1 優(yōu)勢 ........................................................ ............................................................ .......................................10 2 劣勢 ........................................................ ................................................................ ...................................11 3 機會 ........................................................ ............................................................. ......................................11 4 威脅 ........................................................ .......................................................... .........................................11 第二部分 營銷目標 ........................................................ ............................................................... ......12 一、樹立推廣“漢中仙毫”品牌 ........................................................ ...............................................................12 二、協(xié)助實現銷售目標 ........................................................ ............................................................ ..................12 第三部分 營銷定位 ........................................................ .......................................................................12 第四部分 網絡營銷策略選擇 ........................................................ ................................................15 一、網絡營銷的 4P 策略 ........................................................ ........................................................... ..................15 1 產品策略 ........................................................ ........................................................ .. ..........................................15 2 價格策略 ........................................................ ........................................................ .............................................15 3 渠道策略 ........................................................ ........................................................ ............................................16 4 促銷策略 .............. ........................................................ .......................................................................................16 4 二、網站規(guī)劃與建設 ........................................................ ....................................................................................16 1 網站需求分析 ........................................................ ............................................................. ...............................16 2 網站目標訪問者分析 ........................................................ .................................................................................17 3 網站技術實現與內容設計 ........................................................ .........................................................................17 4 網站優(yōu)化 ........................................................ ........................................................ ............................................18 三、網絡推廣策略 ........................................................ ........................................................... ............................19 1 登陸搜索引擎 ........................................................ ............................................................ ................................19 2 Email 營銷推廣 ........................................................ ............................................................. ...........................19 3 BBS 社區(qū)推廣 ........................................................ .............................................................. ..............................20 4 病毒性推廣策略 ........................................................ .......................................................... ..............................20 第五部分 經費預算 ........................................................ ........................................................................20 第六部分 效果評價 ........................................................ ........................................................................20 第七部分 參考文獻 .......................................................