【正文】 ............................................................................................................12 項(xiàng)目所在的西灣片區(qū)，整體定位為 **未來的 CLD； ..............................................................12 西灣片區(qū)景觀資源優(yōu)越； ...........................................................................................................12 全新的高起點(diǎn)城市 CLD 新區(qū)，成為西灣城市最具發(fā)展?jié)摿Φ耐顿Y區(qū)域； .........................12 西灣片區(qū)目前存在的不足 .........................................................................................................13 西灣片區(qū)房地產(chǎn)市場前景預(yù)測 ..........................................................................................................13第四章 項(xiàng)目概況 ......................................................................................................................................14 項(xiàng)目土地概況 ....................................................................................................................................14 地理位置 .....................................................................................................................................14 項(xiàng)目規(guī)模 .....................................................................................................................................14 項(xiàng)目四至 .....................................................................................................................................14 地質(zhì)情況 .....................................................................................................................................14 項(xiàng)目周邊環(huán)境 .....................................................................................................................................15 項(xiàng)目周邊交通 .....................................................................................................................................15 周邊市政配套設(shè)施 .............................................................................................................................15第五章 項(xiàng)目分析 ......................................................................................................................................16 項(xiàng)目市場定位 ......................................................................................................................................16 項(xiàng)目形象定位 ...............................................................................................................................16 目標(biāo)客戶群定位 ...........................................................................................................................16 價(jià)格定位 .........................................................................................................................................17第六章 項(xiàng)目產(chǎn)品規(guī)劃設(shè)計(jì) ......................................................................................................................19 產(chǎn)品定位 .........................................................................................................................................19高檔住宅綜合居住區(qū)項(xiàng)目可行性研究報(bào)告. 建筑風(fēng)格定位 ...............................................................................................................................19 建筑布局定位 ...............................................................................................................................20 建筑單體設(shè)計(jì)定位 ...........................................................................................................................20 戶型定位 ...........................................................................................................................................20 產(chǎn)品規(guī)劃 .........................................................................................................................................21 方案技術(shù)經(jīng)濟(jì)指標(biāo) .............................................................................................................................22第七章 項(xiàng)目開發(fā)組織與協(xié)作 ..................................................................................................................23 項(xiàng)目投資 .........................................................................................................................................237. 2 項(xiàng)目管理模式 .................................................................................................................................237 .3 項(xiàng)目協(xié)作機(jī)構(gòu) .......................................................................................................................................24 建筑設(shè)計(jì) ........................................................................................................................................24 營銷策劃 ........................................................................................................................................24 團(tuán)隊(duì)評價(jià) .....................................................................................................................................25第八章 項(xiàng)目開發(fā)建設(shè)計(jì)劃 ......................................................................................................................25 計(jì)劃擬定原則 ....................................................................................................................................25 項(xiàng)目開發(fā)時(shí)序及開發(fā)節(jié)奏 .............................................................................................................25第九章 項(xiàng)目投資成本效益估算 ..............................................................................................................26 投資估算依據(jù) .................................................................................................................................26 成本費(fèi)用估算說明 .........................................................................................................................27 項(xiàng)目投資成本估算 .......................................................................................................................27第十章 項(xiàng)目銷售計(jì)劃 ..............