【正文】 .............................................................................................................................37. 搜索營(yíng)銷 .................................................................................................................................37. 競(jìng)爭(zhēng)管理 .................................................................................................................................38. 銷售計(jì)劃管理 .........................................................................................................................39. 銷售管理 .................................................................................................................................40. 合同及執(zhí)行管理 .....................................................................................................................42. 服務(wù)管理 .................................................................................................................................44. 客戶關(guān)懷管理 .........................................................................................................................46. 分支機(jī)構(gòu)管理（如沒有分支機(jī)構(gòu)，刪除） .........................................................................48. 工作協(xié)同管理 .........................................................................................................................49. 成本控制 .................................................................................................................................49. 工作計(jì)劃及執(zhí)行管理 .............................................................................................................51. 員工管理 .................................................................................................................................52. 業(yè)務(wù)決策與量化評(píng)估 .............................................................................................................535. 用友 TurboCRM 應(yīng)用規(guī)劃 ............................................................................................................................60. 針對(duì)企業(yè)決策者的應(yīng)用 .........................................................................................................60. 針對(duì)部門主管的應(yīng)用 .............................................................................................................60. 針對(duì)企業(yè)員工的應(yīng)用 .............................................................................................................613 / 916. 用友 TurboCRM 技術(shù)架構(gòu)及標(biāo)準(zhǔn) ................................................................................................................62. 用友 TurboCRM 總體架構(gòu) ...................................................................................................62. 用友 TurboCRM 技術(shù)架構(gòu) ...................................................................................................62. 用友 TurboCRM 網(wǎng)絡(luò)部署 ...................................................................................................63. 用友 TurboCRM 開放接口標(biāo)準(zhǔn) ...........................................................................................67. 系統(tǒng)硬件環(huán)境 .........................................................................................................................68. 系統(tǒng)操作環(huán)境 .........................................................................................................................69. 系統(tǒng)數(shù)據(jù)庫(kù)環(huán)境 .....................................................................................................................697. 用友 TurboCRM 有效實(shí)施 ............................................................................................................................70. 項(xiàng)目規(guī)劃 .................................................................................................................................70. 藍(lán)圖設(shè)計(jì) .................................................................................................................................70. 系統(tǒng)建設(shè) .................................................................................................................................71. 切換準(zhǔn)備 .................................................................................................................................72. 上線驗(yàn)收 .................................................................................................................................738. 用友 TurboCRM 系統(tǒng)持續(xù)服務(wù) ....................................................................................................................749. CRM 項(xiàng)目效益分析 .........................................................................................................................................77. 營(yíng)銷成本控制帶來的效益 .....................................................................................................77. 效率提高帶來的效益 .............................................................................................................77. 客戶保留效益 .........................................................................................................................7810. 項(xiàng)目風(fēng)險(xiǎn)分析及對(duì)策 .......................................................................................................................................79. 管理風(fēng)險(xiǎn) .................................................................................................................................79. 員工觀念和素質(zhì)能否轉(zhuǎn)變 .....................................................................................................79. 實(shí)施范圍過大的風(fēng)險(xiǎn) .............................................................................................................8011. 用友公司優(yōu)勢(shì)總結(jié) ...........................................................................................................................................81. 產(chǎn)品適應(yīng)性 .............................................................................................................................81. 產(chǎn)品成熟度 ........................................................