【正文】 cations and puters are considered to be the major driving force.4. What does the author mean by saying that “the ?global? may be more local than the ?local?”?The increasing global mobility of people and the impact of new electronic media on human munications make the world seem smaller. We may municate more with people of other countries than with our neighbors, and we may be more informed of the international events than of the local events. In this sense, ―the ?global‘ may be more local than the ?local‘‖.5. Why is it important for businesspeople to know diverse cultures in the world?Effective munication may be the most important petitive advantage that firms have to教學(xué)后記**教學(xué)內(nèi)容與過程設(shè)計的主要內(nèi)容包括（供參考，編寫教案時自行刪除）：一、根據(jù)教學(xué)大綱、教學(xué)目的以及教材特點選擇教學(xué)內(nèi)容；二、根據(jù)教學(xué)內(nèi)容及學(xué)生實際，選擇有效的教學(xué)方法與手段，突出重點、突破難點；三、課堂教學(xué)環(huán)節(jié)及各環(huán)節(jié)的大致時間安排。 globalization of the economy has brought people together。*教案字數(shù)未做嚴格要求，一般而言，熟悉本課程教學(xué)內(nèi)容的有經(jīng)驗的教師可寫簡案，簡化內(nèi)容，突出過程設(shè)計，新教師及新任本課程教學(xué)的教師原則上應(yīng)寫詳案。Technology Globalization of EconomyWidespread ImmigrationDevelopment of MulticulturalismInternational CommunicationInterracial Communication Interethnic Communication or minority municationII. What Is Culture? 1. Define cultures yourself Please write down whatever es to your mind when you hear or think of culture. Next, try to figure out how they are related to culture.2. Definitions of Culture 1) Culture is the total way of life that a group of people shares.2) Culture is a system of shared beliefs, values, customs, behaviors, and artifacts that the members of a society use to cope with their world and with one another, and that are transmitted from generation to generation through learning. 3) Culture is an Integrated system of learned behavior patterns which are characteristic of the members of a society and which are not the result of biological inheritance.4) Culture is the deposit of knowledge, experience, beliefs, values, actions, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and artifacts acquired by a group of people in the course of generations through individual and group striving(努力,奮斗 ). 5) Culture is the total accumulation of beliefs, customs, values, behaviors, institutions and munication patterns that are shared, learned and passed down through the generations in an identifiable group of people.3. Elements of Culture4. Three Ingredients of Cultureartifactsconcepts (beliefs, values, world views…)behavior . Whereas the money is considered an artifact, then value placed on it is a concept, the actual spending and saving of the money is behavior. 5. Characteristics of Culture III. What Is Communication Can you give some examples to explain the word munication? What is munication? of Communication Generally speaking, munication can be defined as a dynamic, symbolic, transactional and contextual process in which people create shared meanings or messages. aspects to CommunicationOur individual personalityThe culture we operate inThe physical environment that surrounds us of Intercultural Communication The more similarities two cultures share, the less influence culture will have on munication. Therefore, the less messages will be changed during munication.The less the cultures are alike, the greater the influence of culture on munication will be, and the more likely the messages will be changed. Misunderstanding in intercultural munication often arises here. 3. Barriers in Intercultural Communication Language differencesNonverbal municationStereotypes (陳規(guī),成見 ) Cultural bias on judgmentsHigh level of stressV. The Differences between Chinese and Western Cultures Western: small, intimate family, retirement home, the old are separated, children leave early。教案可從不同層面進行定義：定義層面：教案是根據(jù)教學(xué)內(nèi)容而策劃的教學(xué)安排；技術(shù)層面：教案是根據(jù)教學(xué)內(nèi)容、教學(xué)要求而進行的結(jié)構(gòu)完整、目標明確、過程清晰的教學(xué)策略；藝術(shù)層面：教案既是具有理性色彩，又具有詩意手法的教學(xué)藍圖，是教學(xué)文化底蘊、個人智慧和和教學(xué)藝術(shù)的結(jié)晶。博學(xué)　篤行　嚴謹　創(chuàng)新西南科技大學(xué)教案本 20162017 學(xué)年 1 學(xué)期系（部）專業(yè)英語課程跨文化交際班級英語 14 級本科任課教師前言藝高為師，德高為范。教案是課堂教學(xué)的藍圖，好的教案應(yīng)該是一種創(chuàng)造。教務(wù)處二○一一年教案時間安排第周，總第 1 次課章節(jié)名稱lecture 1 Introduction教學(xué)目的Learn the purpose of learning the course.Learn the notions of Culture, Communication and Intercultural Communication.Learn the differences between Chinese and Western cultures 教學(xué)重點與難點Learn the notions of Culture, Communication and Intercultural Communication.教學(xué)內(nèi)容與過程設(shè)計I. Warmup Cases Please discuss the cases in groups and make a ment on it. Case 1: Showing Concern In China: Xiao Li (an interpreter): You must be very tired. You’re old…Catherine (an elderly American lady): Oh, I’m NOT old, and I’m NOT tired. Comment What the interpreter said is quite courteous in China. It means, “If you are tired, we can take a little rest, since you are getting on in years.”The interpreter gave the impression that he thought the elderly lady would collapse any minute if she doesn’t rest immediately. Comment In the West, there is a value placed in being young that many people consciously, or subconsciously, are not willing to accept that they are growing old. In the West: A: How are you doing now? Would you like to rest?B: No, not a bit.The way of showing concern is different. In China In the WestCase 2 First Offer A Canadian colleague and I traveled to Guilin with our admirable guide Heping Liu in very hot weather. Sightseeing is a thirsty business. We did not trust the water, and enjoyed excellent beer. We politely offered some to Heping but he refused. We said nothing and drank our beer, while poor Heping watched. On another day, Heping quickly accepted our offer of beer. Questions for discussionIn your daily life, do you often accept first offer? If yes, i